London
English, Czech
Veronika's specialisation is in consumer appliances. She is an integral part of the central project team, leading research and insights, with particular emphasis on small domestic appliances.
Veronika works in home and technology industries, with a focus new trends and market developments in consumer electronics and consumer appliances. Veronika previously worked for a university research center specialising on the concept of smart cities. Her focus was on participatory and human-centered design (eg for urbanist projects). With a background in sociology, she is skilled in both qualitative research (eg focus groups) and quantitative research (eg surveys), in addition to having deep understanding of methodologies and data analysis.
Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.
AI-powered appliances take centre stage at CES 2025, and not only limited to the premium range. We expect a greater number of medium- to high-end products being AI integrated as companies seek to lock consumers into their ecosystems. Once in, companies will prioritise servitization to monetise the opportunities that AI will present.