Düsseldorf
German, English
Tristan is the Global Insight Manager for Hot Drinks at Euromonitor International, responsible for tracking how shifting consumer behaviour, pricing dynamics and innovation are reshaping the global coffee and tea landscape.
Drawing on several years analysing food, beverage and nutrition trends in Western Europe, Tristan now focuses on helping clients understand where value will be created in hot drinks: from premiumisation and new formats, to channel shifts between in- and out-of-home consumption.
His work feeds directly into Euromonitor’s global research and has been featured in business media, such as Handelsblatt and Bloomberg. Tristan is a regular speaker at industry events and webinars where he connects macro trends with practical implications for brand and category strategy. He completed an apprenticeship as an associate engineer and holds a degree in business psychology with a focus on consumer behaviour.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
Anuga presents you the future of the food industry on a silver platter. Let yourself be inspired by valuable insights and ideas.