Competitive Landscape
Leading Brands Capture Frequent Shoppers with Affordable Impulse Treats
Sugar confectionery in 2026 is likely to remain concentrated around a few brands, with Al-Seedawi and Bebeto in the top bracket. These brands have sustained their leadership by closely aligning with the main drivers of purchase: affordability and frequent consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Jordan?
- Which are the leading brands in Sugar Confectionery in Jordan?
- How are products distributed in Sugar Confectionery in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Jordan - Category analysis
Key Data Insights
Sugar Confectionery Summary
Haribo Leverages Small Pack Strategy to Win Price-Conscious Shoppers
Gummies and Jellies Lead Volume as Chewy Candies Accelerate Growth
Small Pack Launches to Attract Price-Focused Shoppers Seeking Daily Treats
Other Sugar Confectionery to Take Volume Lead as Medicated Confectionery Accelerates
Leading Brands Capture Frequent Shoppers with Affordable Impulse Treats
Small Local Grocers and Food Specialists Sustain Impulse-Driven Growth
Snacks in Jordan - Industry Overview
2026 Developments
Key Data Insights
Budget Brands Win Loyalty by Delivering Affordable Everyday Snacks
Savoury Snacks Outpace Others as Affordability Shapes Demand
Value Packs and Smaller Formats to Secure Loyalty as Affordability Remains Critical
Savoury Snacks to Retain Dominance as Value Strategies Drive Consistent Growth
E-Commerce and Quick-Commerce Expand Reach as Urban Shopping Habits Evolve
Mudieb Haddad & Sons Leverages Value to Capture Share From International Rivals
Small Local Grocers Secure Loyalty with Convenience and Value
Urban Consumers Drive Gradual Growth in Online Snack Purchases
Economic Pressures Shift Snack Purchases to Affordable Retail Channels
Affordability Reshapes Pack Architecture and Product Design
Happy Break and Mr Chips Embed Value into Daily Consumption Formats
Price-Led Product Strategies Compress Margins and Open New Competitive Spaces
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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