Competitive Landscape
Morinaga and Kanro Strengthen Leadership through Flavour and Texture Innovation
Sugar confectionery in Japan is moderately concentrated, with the leading company, Morinaga and Co Ltd, holding a 16% share in 2026, followed by Kanro Co Ltd at 10% and Asahi Group Foods Ltd at 9%. Over the period from 2021 to 2026, the overall concentration has marginally decreased, as Morinaga's share declined from 17% to 16%, while Kanro increased its share from 7% to 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Japan?
- Which are the leading brands in Sugar Confectionery in Japan?
- How are products distributed in Sugar Confectionery in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Japan - Category analysis
Key Data Insights
Sugar Confectionery Summary
Lotte Drives Adult Engagement through Fruit-Focused Hard Gummies
Mints Record Dynamic Growth in a Mature Market
Medicated Confectionery Records Value Gains
Bandai Namco Reinvents Gummies to Capture Playful Family Moments
Kanro and Morinaga Drive Digital Buzz with Functional Launches
Morinaga and Kanro Strengthen Leadership through Flavour and Texture Innovation
Supermarkets Win Shoppers with Price Advantage and Reach
E-Commerce Expands as Physical Stores Face Limits
Supermarkets Shape Retail Trends through Pricing
Lotte Expands Hard Gummies with Adult-Focused Fruit Launches
Kazitte! Intensifies Competition and Drives Cross-Generational Snacking
Snacks in Japan - Industry Overview
2026 Developments
Key Data Insights
Familymart Drives Demand for Visible Value through Volume-Led Promotions
Meiji Leverages Co-Creation to Blend Nostalgia with Novelty
Familymart Challenges Shrinkflation with Anniversary Offer
Meiji and Familymart Blend Trust with Value-Focused Innovation
Lotte and Calbee Sustain Lead with Brand Trust and Value
Supermarkets Capture Price-Driven Shoppers
E-Commerce Expansion Lags as Shoppers Favour In-Store Purchasing
Familymart Responds to Price Pressures with Quantity-Led Value
Meiji Transforms Trusted Brands with Consumer-Led Co-Creation
Lotte and Calbee Sustain Leadership through Adaptive Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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