Competitive Landscape
Estrella and Orkla Strengthen Leadership as Innovation Sustains Share Gains
Savoury snacks in Sweden is expected to display a highly concentrated competitive landscape in 2026, with the two leading companies accounting for significant shares. Estrella AB leads with 22% in 2026, followed by Orkla Confectionery & Snacks Sverige AB with 20% and Barilla Sverige AB with 8% of share.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Sweden?
- Which are the leading brands in Savoury Snacks in Sweden?
- How are products distributed in Savoury Snacks in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Sweden - Category analysis
Key Data Insights
Savoury Snacks Summary
Premiumisation and Health-Driven Demand Propel Value Growth
Consumer Co-Creation and Limited-Edition Innovation Sustain Brand Relevance
Consumer-Driven Launches Accelerate Flavour Experimentation and Market Churn
Private Label Products to Challenge Premium Brands as Value Growth Overtakes Volume
Brands Anticipated to Accelerate Consumer-Driven Flavour Innovation to Secure Loyalty
Estrella and Orkla Strengthen Leadership as Innovation Sustains Share Gains
Supermarkets Maintain Leadership by Leveraging Impulse-Driven Snacking
Retail E-Commerce Expands Reach but Impulse Channels Sustain Growth
Price Sensitivity and Innovation Strengthen Snack Consumption through Retail Channels
Snacks in Sweden - Industry Overview
2026 Developments
Key Data Insights
Value Growth Masks Cautious Consumer Spending as Affordability Defines Sweden's Snacks
Affordability Pressures Reshape Purchasing Behaviour as Chocolate Confectionery Retains Lead
Insight-Driven Innovation and Health-Indulgence Hybrids Intensify Competition across Snacks
Retailers Projected to Intensify Focus on Promotions to Offset Rising Prices
Health-Focused Brands Set to Diversify Ranges to Capture Wellness Demand
Bold Flavours and Layered Textures Expected to Attract Experience-Driven Shoppers
Leading Companies Sustain Positions through Strong Product Portfolios and Wide Distribution
Flavour-Driven Innovation and Health-Indulgence Positioning Fuel Famora Foods' Growth
Supermarkets Anchor Everyday Snack Purchases as Hypermarkets Follow
Costco Wholesale Drives Warehouse Clubs' Momentum for Bulk Snack Buying
Retail E-Commerce Supports Planned Purchases but Lags Impulse Snack Sales
Ica Leverages Value-Focused Multipacks to Challenge Branded Rivals
Dave and Jon’S Expands with Bold Flavours to Capture Health-Conscious Snackers
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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