Competitive Landscape
Mondelez France Sas and Intersnack France Sas Maintain Lead
A significant shift occurs within potato chips, where Lay's was overtaken by Bret's as the leading brand. Bret's growth is driven by continual flavour innovation and a strong connection with French consumers, particularly through traditional and novel flavour offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in France?
- Which are the leading brands in Savoury Snacks in France?
- How are products distributed in Savoury Snacks in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in France - Category analysis
Key Data Insights
Savoury Snacks Summary
Flavour Experiments and Innovation Boosts Snacks Sales
Meat Snacks and Nuts, Seeds and Trail Mixes Growth Outpace Salty Snacks
Younger Consumers to Drive Global Flavours and Flexible Eating
Meat Snacks and Nuts, Seeds and Trail Mixes to Grow as Consumers Seek Health-Added Benefits
Legume Innovation and Functional Claims to Reshape Snacking Habits
Mondelez France Sas and Intersnack France Sas Maintain Lead
Hypermarkets and Supermarkets Maintain Lead as E-Commerce Grows
Direct-To-Consumer Brands and Bakeries Redefine Snacking Experiences
Bret's Redefines Flavour Innovation to Capture Younger Snackers
Michel Et Augustin Leverages Baked Snacks to Expand Daily Consumption
Snacks in France - Industry Overview
2026 Developments
Key Data Insights
Functional, Hybrid Snacking Expands Snacking Opportunities
Chocolate Confectionery Leads through Reshaped Affordability Strategies
Local French Flavours Rise in Demand as Imported Innovations Gain Ground
Cross-Category Fusion and Multifunctionality to Boost Snacks Growth
Functionality to Sets a New Standard in Savoury Snacking
Sustainable Packaging and Plant-Based Innovation to Reshape Purchase Decisions
Mondelez France Sas and Ferrero France Sa Maintain Lead as Artisanal Players Gain Momentum
Challengers Rise as Industry Leaders Consolidate Power
Grocery Retailers Retain Snacks Distribution Lead
Impulse-Driven Snacks Still Shop the Aisle, Limiting E-Commerce Growth
Lindt and Haribo Factory Outlets Fuel Loyalty and Experimentation
Côte D’Or and Lotus Biscoff Drive Everyday Snacking Occasions
Le Chocolat Des Français Redefines Indulgence with Affordable Mini Bars
Snack Innovation Surge as Magnum, Kinder and Franui Aim to Grow Consumer Appeal
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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