Singapore
English, Hindi, Punjabi, Panjabi
Sahiba advises clients across home products industries, on topics ranging from consumer insights and local, regional and global trends, to industry performance and outlook.
Sahiba’s expertise and skills cover client engagement for home products, and delivering strategic research content, with a central focus on pet care and home care. She does this as the Asia Pacific regional expert, helping clients interested in this region to understand how inherent trends can be expected to impact and shape their businesses. Sahiba previously worked in the financial research industry focusing on private equity and venture capital deals.
Rising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.
The pet care industry has been undergoing digital transformation. The global market value size of pet care is set to reach USD207 billion in 2025, presenting great opportunities to embed finance across the key phases in the customer journey.
Today’s pet care industry is among the better performing consumer goods industries. Fundamentally driven by a growing sophistication in raising pets, the industry is becoming increasingly lucrative, attracting many new players. However, the realities of accessing markets, such as localisation costs, can hinder business opportunities.
Germany – Messezentrum 1, 90471 Nuremberg
The world's leading trade fair for the pet industry, showcasing a variety of new products, trends and services for pets.
Germany – Room: Hall Sydney, NCC Ost Messezentrum 1, 90471 Nuremberg
This one-day conference hosts pet food educational sessions and dives into the latest trends in the industry.
Türkiye – Istanbul Marriott Hotel Sisli, Merkez, Abide-i Hürriyet Cd No:142, 34381, Istanbul
The leading networking event for the pet industry, where you can be inspired by world-class speakers on the latest trends.
‘Petflation’ and pet demographic shifts are rewriting the global pet care market landscape, valued at USD 207 billion in 2025, with cat food emerging as a key growth driver.