Santiago
Spanish, Castilian, English
Jorge is a global thought leader in sustainability at Euromonitor, where he provides strategic insights on consumers behaviour, markets dynamics and corporate strategies.
Jorge graduated in Sustainable Business Strategic Management, and now combines his passion for sustainability with his market expertise to advise companies on topics such as sustainability claims, sustainable packaging and the circular economy. With the benefit of many years of experience researching fmcg industries and being an accomplished speaker, Jorge leverages Euromonitor´s sustainability data and analytics tools to support clients in successfully navigating sustainability challenges and opportunities.
In a world where market volatility, budget pressure and geopolitical shocks have become everyday reality consumers have to navigate, FMCG boardrooms are asking the same question: do consumers still care about sustainability? The data says yes.
Global sustainability sales reached USD886 billion in 2025, yet value creation is becoming increasingly selective. Our latest Chart of the Month looks at why sustainability communication is being reshaped and what it takes to stand out in an increasingly scrutinised marketplace.
Sustainable products hit USD886 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.
Carmen Silva presents Euromonitor International's top consumer trends for 2026.
53% of global firms have or are developing a net zero strategy as sustainability is now a core business priority, not a side agenda.