%
growth in cost of living from 2021 to 2023
%
increase in consumer prices from 2021 to 2023
44% of Indian consumers are comfortable with their current financial situation.
And 5 in 7 feel financially secure.
Source: Euromonitor International Voice of the Consumer: Lifestyles Survey, fielded January to February 2023 (n=1,024)
9%
food price index growth from 2021 to 2023
8%
housing price index growth from 2021 to 2023
Food and housing prices record single-digit growth over the past two years.
Note: Food price index includes non-alcoholic beverages.
Essential Spending by Income Decile
Decile 10 spends nearly 4x the amount of decile 1 on essentials but less than double decile 5. Here, food is the highest expense for all three income levels.
Note: Spend per household in USD. Clothing expenditure includes footwear. Food expenditure includes non-alcoholic beverages.
DECILE 1
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
DECILE 5
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
DECILE 10
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
Essential Spending in the Biggest Cities
Clothing, food and housing will account for 41% to 53% of total household expenditure in the biggest cities in India this year.
Note: Based on share of total household expenditure on essentials in 2023. Clothing expenditure includes footwear. Food expenditure includes non-alcoholic beverages.
Which city dwellers will be the most impacted?
