%
growth in cost of living from 2021 to 2023
%
increase in consumer prices from 2021 to 2023
Nearly 1 in 4 Brazilians sometimes rely on credit cards, account overdrafts and other borrowing methods to cover everyday expenses.
And 69% can’t afford to regularly save a portion of their income.
Source: Euromonitor International Voice of the Consumer: Lifestyles Survey, fielded January to February 2023 (n=1,006)
24%
food price index growth from 2021 to 2023
19%
housing price index growth from 2021 to 2023
Food and housing prices record double-digit growth over the past two years.
Note: Food price index includes non-alcoholic beverages.
Essential Spending by Income Decile
Decile 10 spends close to 9x the amount of decile 1 on essentials. That accounts for less than one-third of their total expenditure but nearly 70% of lower-income households, which highlights a vast disparity in discretionary spending power across these deciles.
Note: Spend per household in USD. Clothing expenditure includes footwear. Food expenditure includes non-alcoholic beverages.
DECILE 1
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
DECILE 5
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
DECILE 10
$
projected spend on clothing, food and housing per household in 2023
0%
of total expenditure
Essential Spending in the Biggest Cities
Clothing, food and housing will account for 32% to 34% of total household expenditure in the biggest cities in Brazil this year.
Note: Based on share of total household expenditure on essentials in 2023. Clothing expenditure includes footwear. Food expenditure includes non-alcoholic beverages.
Which city dwellers will be the most impacted?
