Competitive Landscape
Glacier Products Leverages Innovation and Pricing to Reinforce Dominance
Ice cream in Kenya remains concentrated, with Glacier Products Ltd, Mars Inc and Razco Ltd collectively accounting for a predicted 67% of retail value sales in 2026. However, concentration has eased slightly over the review period, as Glacier Products Ltd’s share declined from 36% to 34%, while Mars Inc’s share fell from 23% to 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Ice Cream industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Ice Cream in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Ice Cream in Kenya?
- Which are the leading brands in Ice Cream in Kenya?
- How are products distributed in Ice Cream in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Ice Cream?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Ice Cream in Kenya - Category analysis
Key Data Insights
Ice Cream Summary
Ice Cream Records Strong Growth as Demand Remains Resilient
Affordable Pack Formats Expand Consumer Reach
Local Flavours Strengthen Product Differentiation
Dairyland Embeds Ice Cream into Everyday Snacking Occasions to Sustain Growth
Cost Pressures and Digital Engagement Set to Reshape Competitive Strategies
Glacier Products Leverages Innovation and Pricing to Reinforce Dominance
Supermarkets Expand Cold-Chain Capabilities and Supplier Partnerships
Snacks in Kenya - Industry Overview
2026 Developments
Key Data Insights
Snacks Delivers Robust Growth Amid Rising Consumer Spending
Affordability Broadens Access to Snacks
Snacks Become Part of Everyday Eating Habits
Local Players Set to Strengthen Affordability to Support Everyday Consumption
Affordable Formats and Convenience Expected to Drive Future Growth
Flavour Innovation and Esg to Reshape Competitive Landscape
Dairyland Maintains Leadership Despite Continued Fragmentation
Supermarkets Reinforce Leadership through Value and Convenience
E-Commerce Gains Momentum as Digital Access Improves
Flavour Complexity and Functional Narratives Push Product Development Forward
Hybrid and Expanded Formats Redefine What Snacks Are Expected to Deliver
Product Innovation Reshapes Competitive Dynamics and Long-Term Commercial Performance
Country Reports Disclaimer
The following categories and subcategories are included:
Ice Cream
- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Ice Cream research and analysis database.
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