Competitive Landscape
Private Label Increases Its Share as Value Drives Resilience
The competitive environment in home improvement remains fragmented, with the largest branded player, Akzo Nobel Decorative Coatings UK Ltd, accounting for only a 6% retail value share in 2025, and B&Q Plc following with 3%. However, the combined private label share, at 31% in 2025, continued to lead overall, reflecting the ongoing consumer emphasis on value and cost control.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in United Kingdom?
- Which are the leading brands in Home Improvement in United Kingdom?
- How are products distributed in Home Improvement in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in the United Kingdom - Category analysis
Key Data Insights
Home Improvement Summary
Kingfisher and B&Q Adapt Ranges to Maintain Demand Resilience
The Increase in Diy Drives Sales of Power Tools, Especially Those with Single-Battery Ecosystems
Wickes and B&Q Drive Trust through Quality Assurance and Sustainability
Cordless Power Tool Brands to Accelerate Growth with Battery-Platform Innovation
Retailers to Prioritise Eco Certification and Traceability to Win Buyer Trust
Private Label Increases Its Share as Value Drives Resilience
Home Products Specialists Drive Omnichannel Retailing with Hybrid Fulfilment
Retail E-Commerce Accelerates Share with Fast Delivery and Digital Tools
Strategic Expansion of Private Label and Value Products
Verifiable Sustainability and Eco-Centric Product Development
Cordless Ecosystems and Digital Integration Accelerate Purchasing
Home and Garden in the United Kingdom - Industry Overview
2025 Developments
Key Data Insights
Retailers Reshape Value and Premium Spending Patterns
Home Furnishings Dominates Spending as Urban Living Lifts Demand
Gardening Sees Dynamism, with Westland Accelerating Adoption of Peat-Free Compost
Retailers Will Embrace Omnichannel Innovation to Capture Hybrid Shoppers
Flexible Living Solutions to Drive Demand for Multifunctional Products
Brands Expected to Adapt to Polarised Demand with Tailored Support and Sustainable Innovation
Private Label and Ikea Defend Lead as Value Shapes Spending
Offline Continues to Dominate as Consumers Value Tactile Experiences
Retail E-Commerce Growth Driven by Innovation and Convenience
Shifting Consumer Priorities Towards Wellness and Digital Integration
Breakthroughs in Automated Systems and Wellness-Centric Furnishings
Transforming Revenue Models and Supply Chain Agility
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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