Competitive Landscape
Private Label and Roca Defend Share as Value and Design Priorities Diverge
Home improvement in Spain remained fragmented in 2025, with no single company or brand approaching a dominant position. The leading company, Roca Sanitario SA, held a 9% share by retail value, while Porcelanosa SA and Ikea Ibérica SA followed with 4% and 2% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Improvement industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Improvement in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Improvement in Spain?
- Which are the leading brands in Home Improvement in Spain?
- How are products distributed in Home Improvement in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Improvement?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Improvement?
- Where is future growth expected to be most dynamic?
Home Improvement in Spain - Category analysis
Key Data Insights
Home Improvement Summary
Roca Sanitario Drives Smart Water Efficiency as Regulations Tighten
Dexter and Luxens Private Label Lines Drive Affordable Diy Growth
Cosentino and Porcelanosa Secure Premium Upgrades Amid Private Label Expansion
Eco-Certified Suppliers to Capture Value as Energy Rules Tighten
Retailers Set to Integrate Digital Tools to Drive Omnichannel Conversion
Private Label and Roca Defend Share as Value and Design Priorities Diverge
Leroy Merlin and Obramat Expand Omnichannel Services to Deepen In-Store Dominance
Retail E-Commerce Accelerates in Lower-Ticket Categories as Omnichannel Becomes Standard
Leroy Merlin and Obramat Drive Sustainability and Value with Renewable Energy and Private Label
Home and Garden in Spain - Industry Overview
2025 Developments
Key Data Insights
Leroy Merlin and Søstrene Grene Respond to Value-Driven Demand
Ikea Ibérica and Verdecora Drive Urban Gardening Surge among City Dwellers
Gardena and Andreu World Set New Standards in Sustainability and Smart Living
Solid Socioeconomic Fundamentals Set to Drive Growth
Peer-To-Peer Resale and Trade-In Services to Impact the Performance of Home Furnishings Primary Market
Compliance-Led Design to Reshape Retail Strategies
Ikea and Private Label Expand Value to Reinforce Leadership
Gardena and Bruguer Drive Connected and Design-Led Launches
Homewares and Home Furnishing Stores Retains Top Spot as Retail E-Commerce Narrows the Gap
Circular Shift in Home Furnishings and the Response From Retailers
Country Reports Disclaimer
The following categories and subcategories are included:
Home Improvement
- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Improvement research and analysis database.
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