Competitive Landscape
Ikea and Harvey Norman Strengthen Loyalty through Digital Innovation and Sustainability
Home furnishings in Australia remained a fragmented space in 2025, with smaller players under "others" holding a combined 41% value share. Ikea Pty Ltd retained its lead with 9% share, followed by Harvey Norman Holdings Ltd with 7%, and Greenlit Brands and Amart Furniture with 4% share each.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Australia?
- Which are the leading brands in Home Furnishings in Australia?
- How are products distributed in Home Furnishings in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Australia - Category analysis
Key Data Insights
Home Furnishings Summary
Ikea Elevates Sustainability Baseline and Boosts Consumer Trust
Modular Designs Address Shrinking Living Spaces in Australia
The Evolution of "Phygital" Furnishings Retail
Retailers to Embrace Omnichannel Strategies as Digital Trust Becomes Decisive
Shoppers to Demand Sustainable, Durable Furnishings as Regulation Tightens
Indoor Living Set to Drive Spend While Outdoor Living Will Accelerate Innovation
Ikea and Harvey Norman Strengthen Loyalty through Digital Innovation and Sustainability
Homewares Stores Sustain Leadership Driven by Importance of In-Person Assessment
Ikea Accelerates Circular Retail and Digital Innovation to Boost Loyalty
Augmented Reality and Digital Tools Drive Online Home Upgrades
Sustainable Materials and Circular Design Principles
Multifunctional Solutions for Compact Urban Spaces
Smart Technology and Digital Integration in Product Design
Home and Garden in Australia - Industry Overview
2025 Developments
Key Data Insights
Wesfarmers Leverages Value Focus to Drive Revenue and Earnings Growth
Home Furnishings Leads in the Local Market through Versatility and Value
Bunnings and Husqvarna Fuel Growth with Affordable Green Living Solutions and Smart Tools
Retailers to Accelerate Digital and Sustainable Innovation to Meet Evolving Lifestyles
Home Furnishings to Maintain Lead as Home Improvement and Gardening Gain Momentum
Players Sustain Leadership of Fragmented Landscape through Adaptability and Scale
Home Products Specialists Maintain Dominance
E-Commerce Accelerates with Convenience and Wide Product Offer
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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