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Erwin Henriquez

Global Insight Manager: Nicotine

Chicago

English, Spanish

Erwin leads global research for the nicotine industry, concentrating on growth opportunities in reduced-risk categories and the overall nicotine landscape.

Erwin focuses on client engagement and nurturing client relationships, to drive research and insight. Clients from various industries benefit from Erwin's extensive knowledge of nicotine consumption, stimulants, and potential growth opportunities within the industry. Erwin further supports clients through scoping and opportunity assessment, as well as Passport usage demonstration for specific client questions. Erwin previously worked in sales for new business in Latin America, mainly in food and beverages and B2B.

Expertise

Recently published

Article

Nicotine and Cannabis in Transition: The Key Trends Defining H1 2026

Nicotine and cannabis are experiencing significant transformation. Growth is currently led by smokeless products, as regulatory frameworks become increasingly stringent worldwide. With global GDP growth slowing to 2.9% and inflation at 4.6% in 2026, companies are accelerating efforts to diversify portfolios, enter new categories, and adapt to evolving consumer preferences. This update presents the most actionable trends, regulatory changes, and strategic responses shaping the outlook for these industries.

Tobacco Cannabis
Author image
Erwin Henriquez
Global Insight Manager: Nicotine
Article

E-Commerce Is Transforming Global Nicotine Retail

The nicotine industry has traditionally depended on physical retail due to strict regulations and the impulse-driven nature of nicotine purchases. However, a quiet revolution is underway, changing how and where consumers purchase nicotine as they increasingly turn to new products like nicotine pouches, heated tobacco and e-vapour products.

Tobacco Retail and E-Commerce
Author image
Erwin Henriquez
Global Insight Manager: Nicotine

Events

In person Upcoming
15 September 2026 11:30 CET

InterTabac 2026

Germany – Dortmund Exhibition Center, Rheinlanddamm 200, 44139 Dortmund

The leading trade fair for tobacco products and smoking accessories.

Tobacco
Speakers: Erwin Henriquez, Raphael Moreau

Press releases

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