Competitive Landscape
Philip Morris Pivots to Heated Tobacco as Rivals Rationalise Portfolios
Cigarettes in Bosnia and Herzegovina was highly concentrated in 2025, with market power increasingly consolidated in the hands of a few global manufacturers over the past five years. In 2025, Philip Morris doo commanded a retail volume share of 56%, up from 50% in 2020, while British American Tobacco doo held 17% and Imperial Tobacco BH doo 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Bosnia and Herzegovina?
- Which are the leading brands in Cigarettes in Bosnia and Herzegovina?
- How are products distributed in Cigarettes in Bosnia and Herzegovina?
- Which category is the most heavily taxed in Bosnia and Herzegovina?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Bosnia and Herzegovina?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Bosnia and Herzegovina - Category analysis
Key Data Insights
Cigarettes Summary
Cigarettes Face Decline Amid Rising Exise Duties
Philip Morris and British American Tobacco Collaborate to Boost Demand
Smoking Ban Enforcement Drives Shift in Nicotine Consumption Patterns
Major Manufacturers to Accelerate Shift to Heated Tobacco as Filtration Innovation Advances
Authorities to Reduce Illicit Trade as Legal Volumes Contract and Expenditure Rises
Philip Morris Pivots to Heated Tobacco as Rivals Rationalise Portfolios
Small Local Grocers Maintain Leadership by Meeting Daily Demand
Taxation Rates
Nicotine in Bosnia and Herzegovina - Industry Overview
2025 Developments
Key Data Insights
British American Tobacco Pivots to Heated Tobacco to Offset Cigarette Declines
Heated Tobacco and Nicotine Pouches Accelerate as Consumers Abandon Cigarettes
Philip Morris and British American Tobacco Drive Innovation as Smokers Seek Alternatives
Device Manufacturers to Accelerate Smart Integration and Capture New Users
Heated Tobacco and E-Vapour Brands to Win Trust through Technology and Convenience
Philip Morris Pivots to Heated Tobacco and Expands Lead
Small Local Grocers Retain Consumer Loyalty through Neighbourhood Access
Retail E-Commerce Accelerates Growth by Meeting Demand for Anonymity and Convenience
Supermarkets and Diverse Retail Formats Sustain Stable Demand for Traditional Products
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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