Competitive Landscape
Massalin Particulares Strengthens Category Leadership Following Tax Equalisation
Cigarettes in Argentina remained highly concentrated in 2025, with Massalin Particulares SA, the operational arm of Philip Morris International Inc, leading the market with a 52% retail volume share. This represented a significant recovery from its low point in 2023, reversing a multi-year decline and extending its lead over Tabacalera Sarandí SA, whose share fell to 27% in 2025 after peaking the previous year.
Portfolio Innovation and Pricing Strategies Reshape Competitive Dynamics
Massalin Particulares maintained its leadership through its ability to respond quickly to tax reform while investing in portfolio innovation and targeted pricing strategies. Flavoured capsule products such as Marlboro Vista Fusion 3 and Chesterfield Coral Motion helped strengthen the company’s appeal among younger adult smokers of legal smoking age and supported share gains across multiple price tiers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Argentina?
- Which are the leading brands in Cigarettes in Argentina?
- How are products distributed in Cigarettes in Argentina?
- Which category is the most heavily taxed in Argentina?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Argentina?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Argentina - Category analysis
Key Data Insights
Cigarettes Summary
Legal Cigarette Demand Contracts as Illicit Alternatives Gain Ground
Illicit Nicotine Products Accelerate the Shift Away From Legal Cigarettes
Tax Equalisation Intensifies Competition for Price-Sensitive Smokers
Improving Economic Conditions Are Expected to Support Value Growth Despite Continued Volume Decline
Capsule Cigarettes Are Set to Remain the Focus of Product Innovation and Consumer Engagement
Portfolio Rationalisation Is Expected to Concentrate Investment behind Leading Brands
Massalin Particulares Strengthens Category Leadership Following Tax Equalisation
Portfolio Innovation and Pricing Strategies Reshape Competitive Dynamics
Small Local Grocers Remain the Preferred Outlet for Price-Sensitive Smokers
Specialist Online Platforms Broaden Access to Cigarette Brands
Taxation Rates
Average Cigarette Pack Price Breakdown
Product Development Increasingly Focuses on Extending Global Brands into the Economy Tier
Marlboro Crafted and Lucky Strike Origin Highlight the Growing Importance of Economy-Tier Innovation
Economy-Tier Product Launches Strengthen the Importance of Portfolio Breadth and Brand Flexibility
Nicotine in Argentina - Industry Overview
2025 Developments
Key Data Insights
Cigarette Decline Outweighs Gains in Cigars, Cigarillos and Smoking Tobacco
Declining Smoking Prevalence Accelerates Migration Towards Untaxed Nicotine Alternatives
Value-Seeking Behaviour Reshapes Demand across Legal and Illicit Nicotine Products
Growth Opportunities Are Expected to Shift beyond Cigarettes as Nicotine Consumption Patterns Evolve
E-Vapour Legalisation Is Expected to Reshape Nicotine Consumption Patterns
Premiumisation and Broader Product Choice Are Expected to Strengthen Competitive Intensity
Massalin Particulares Regains Share as Tax Equalisation Reshapes the Competitive Balance
Pricing Strategy and Portfolio Adaptation Shape Competitive Performance
Small Local Grocers Remain the Preferred Outlet for Price-Sensitive Nicotine Consumers
Retail E-Commerce Expands Access to a Wider Range of Nicotine Products
Global Brands Expand Product Development into the Economy Tier Following Tax Equalisation
Marlboro Crafted and Lucky Strike Origin Highlight the Growing Importance of Economy-Tier Innovation
Economy-Tier Product Launches Strengthen the Importance of Portfolio Breadth and Brand Flexibility
Legislation
Legislative Overview
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-Of-Sale Display Bans
Smoking in Public Places
Low Ignition Propensity (Lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
-
- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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