Competitive Landscape
Tukuma Piens Leads as Private Label Influences Competition
Butter and spreads in Latvia remain moderately concentrated, although competition has increased between 2021 and 2026. Tukuma Piens AS continues to lead with a projected 25% share in 2026, down from 35% in 2021, while Rigas Piena Kombinats AS is projected to hold 9%.
Smiltenes Piens Acquisition Highlights Ongoing Consolidation
Mergers and acquisitions continue to influence the competitive landscape in 2026. In January, Smiltenes Piens agrees to acquire a majority stake in Cesvaines Piens, receiving Competition Council clearance in March.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Latvia?
- Which are the leading brands in Butter and Spreads in Latvia?
- How are products distributed in Butter and Spreads in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Latvia - Category analysis
Key Data Insights
Butter and Spreads Summary
Private Label Leaders Reshape Shelves as Butter Prices Swing
Butter Regains Volume as Naturalness Strengthens Private Label Gains
Rimi Smart, Maxima and Lidl's Milbona Hold Ground as Butter Volumes Recover
Private Label Will Strengthen Its Position as Spreads Continue to Consolidate
Tukuma Piens Leads as Private Label Influences Competition
Smiltenes Piens Acquisition Highlights Ongoing Consolidation
Lidl Disrupts Pricing as Discounters Accelerate Share Gains
E-Shops Remain Marginal as In-Store Promotions Drive Purchases
Dairy Products and Alternatives in Latvia - Industry Overview
2026 Developments
Key Data Insights
Private Label Expands as State Action and Imports Pressure Local Producers
Protein and Functional Dairy Drive Premiumisation Amid Price Pressure
Price Sensitivity Tempers Volume Growth Despite Rising Value Sales
Protein Launches by Local Leaders Reshape Consumer Value Perception and Competition
Smiltenes Piens Acquisition of Cesvaines Piens Strengthens Cheese Leadership
Protein Launches by Local Producers Challenge Private Label Expansion
Supermarkets, Hypermarkets and Discounters Drive Value-Focused Sales
Barbora and Rimi E-Veikals Support Gradual Online Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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