Competitive Landscape
Kerrygold's Price Cuts Help Branded Butter Defend Share against Private Label
Butter and spreads is expected to remain moderately concentrated in Ireland, with Kerry Foods Ltd projected to hold a 20% retail value share in 2026, followed by Ornua Co-op Ltd at 8% and Upfield Spreads Ireland Ltd at 6%. Between 2021 and 2026, the category becomes marginally more concentrated as Kerry Foods Ltd increases its share from 18% to 20%, while Ornua Co-op Ltd grows from 7% to 8%.
Farmer-Owned Dairy Groups Gain Scale through Consolidation
2026 sees significant structural change among challenger companies. The consumer division of Kerry Dairy Ireland transitions to farmer ownership and rebrands as Kinisla, supported by a EUR300 million investment plan.
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Overview:
Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Butter and Spreads in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Butter and Spreads in Ireland?
- Which are the leading brands in Butter and Spreads in Ireland?
- How are products distributed in Butter and Spreads in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Butter and Spreads?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Butter and Spreads in Ireland - Category analysis
Key Data Insights
Butter and Spreads Summary
Price Cuts Slow Value Growth as Butter Remains Central to Everyday Consumption
Falling Dairy Prices Reset Competition across Butter and Spreads
Heritage and Brand Equity Help Butter Defend Its Premium
Premium Formats Are Expected to Drive Value Growth as Pricing Stabilises
Natural Positioning Is Set to Widen the Gap between Butter and Spreads
Export Markets Are Expected to Shape the Economics of Irish Butter
Kerrygold's Price Cuts Help Branded Butter Defend Share against Private Label
Farmer-Owned Dairy Groups Gain Scale through Consolidation
Butter Price Cuts Reinforce the Dominance of Store-Based Retail
E-Commerce Increases Price Transparency across Retailers
Dairy Products and Alternatives in Ireland - Industry Overview
2026 Developments
Key Data Insights
Price Cuts Shift Growth From Inflation to Volume and Mix
Dairy Pricing Pressures Reshape Supply, Scale and Investment
Protein Innovation Underpins Value Growth across Dairy
Value Growth Is Expected to Depend on Product Mix Rather Than Pricing
Supply Security Is Expected to Become a Defining Industry Challenge
Consolidation Is Expected to Reshape the Structure of Irish Dairy
Private Label Gains Ground as Consolidation Reshapes Competition
Protein-Rich Snacking and Premium Niches Create Opportunities beyond the Market Leaders
Discounters Gain Share as Supermarkets Defend Their Position
Provenance-Led Concepts and E-Commerce Expand Routes to Market
Snacking Formats Create New Occasions beyond the Lunchbox
Protein Positioning Expands into Premium and Specialist Dairy
Provenance and Quality Help Smaller Producers Compete for Premium Value
Country Reports Disclaimer
The following categories and subcategories are included:
Butter and Spreads
- Butter
- Cooking Fats
- Margarine and Spreads
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Butter and Spreads research and analysis database.
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