London
English, Swedish, Norwegian
Alexander Göransson is a Consultant at Euromonitor International covering all aspects of the travel industry.
When he joined the company in 2002, Alexander initially focused on researching consumer products across the Nordic markets. He soon discovered the travel industry and developed this as his full-time specialism. He now researches, commissions and coordinates Euromonitor's Western Europe travel research and provides additional strategic insight and content at a global level. He works closely with a dedicated team of in-country analysts and regularly engages with travel clients and industry sources in order to develop insights and share his expertise in the ever-evolving travel industry.
For decades, loyalty has been designed around the human decision-maker. Customers choose the brand, engage with the programme, earn rewards and decide when those rewards are worth using. Agentic commerce is changing that model.
Global beauty and personal care growth is accelerating as consumers demand tangible value, science-backed efficacy and emotional resonance. Five trends define 2026: Longevity reframes beauty as healthspan; Clean Reimagined moves from "free from" to substantiated proof; Emotional Micro-indulgence turns affordability into joy; Scroll to Shop collapses discovery and purchase into AI-led moments; Asian Wave positions the region as beauty's new centre of ingredient innovation and price-value balance.
電気自動車（EV）の普及を阻む最大の壁は「価格」。西欧やオーストラリア、フランスを事例に、ベビーブーマー世代からZ世代までの価格意識の違いと、EV導入を左右する世代別・地域別の要因を分析。
