Select Country Report
2025 Developments
Alcoholic drinks in Ukraine display a notable divergence between value and volume dynamics in 2025, with a decline in total volume contrasting with a robust increase in value, outperforming regional value growth despite slower volume recovery. The environment is shaped by persistent inflation, increased minimum retail prices, and only moderate economic growth of 2%, resulting in heightened price sensitivity and cautious spending behaviour, but also a clear willingness among consumers to splurge selectively on premium and imported choices. The appeal of convenience and experimentation is reshaping preferences, driving strong expansion in RTDs—up 6% in volume and 20% in value—and accelerating interest in no and low alcohol (nolo) products. While beer remains the largest category by volume, it saw a contraction as younger adults seek alternative formats. Competitive intensity is rising, as established leaders like Carlsberg Ukraine and Obolon defend share through core brand strength and innovation, while craft and premium players target niches with flavour-driven launches and targeted promotional activity. To succeed, brands must navigate a polarised environment by positioning clearly on value or differentiation, investing in flavour innovation and NoLo development, and leveraging modern retail, specialist stores, and digital channels to capture shifting demand.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Ukraine?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Ukraine
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
Chart 2 Flavour Innovation a Core Growth Engine
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
Chart 5 Nolo Trend Expands Signalling a Structural Shift
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Market Leaders Respond to Demand for Moderation and Experimentation
Chart 10 Economic Context for Alcoholic Drinks
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Alcoholic Drinks
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Beer in Ukraine
Key Data Insights
Beer Summary
Chart 16 Key Industry Trends for Beer
Beer Sales Slump Amid Challenging Conditions
Standard Lager Sustains Volume Leadership as Consumers Prioritise Value
Leading Players Accelerate Product Diversification through Flavour Innovation
Chart 17 Flavoured Innovations Reshapes Beer
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Mova and Tsypa Drive Nolo and Craft Expansion as Lager Holds Volume Lead
Chart 20 Alcohol-Free Becomes Mainstream in Beer
Mova, Tsypa and International Brands Fuel Premiumisation and Polarisation
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Carlsberg Strengthens Leadership as Umanpyvo Accelerates Share Gains
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Retailers Leverage Promotions and Proximity to Extend Supermarkets' Lead
Rozetka’S Omnichannel Model Expands E-Commerce Reach
Chart 25 Economic Context for Beer
Chart 26 Real Gdp Growth 2020-2030
Chart 27 Inflation 2020-2030
Chart 28 Consumer Context for Beer
Chart 29 Population 2020-2030
Chart 30 Population by Generation 2025
Cider/Perry in Ukraine
Key Data Insights
Cider/Perry Summary
Chart 31 Key Industry Trends for Cider/Perry
Monbar and Craft Brands Revitalise Interest through Heritage Focus
Chart 32 Back-To-Origins in Ukrainian Cider
Somersby and Local Entrants Expand Reach with Bold Flavour Launches
Chart 33 Flavour Innovations Drives Engagement
Retailers and Producers Boost Awareness through Expanded Shelf Presence
Chart 34 Volume Sales 2020-2030
Chart 35 Volume Sales by Category 2025
Monbar and Yablo Drive Premium Growth through Authenticity
Somersby Zero and Local Craft Options to Expand Nolo Relevance
Retailers and Producers Adopt Flexible Formats to Manage Inflation
Chart 36 Forecast Volume Sales 2020-2030
Chart 37 Forecast Volume Sales by Category 2025-2030
Carlsberg Ukraine Sustains Lead as Local Players Gain Share
Craft Brands and Novel Flavours Fuel Premium Innovation
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Atb-Market and Silpo Deliver Convenience and Exclusive Flavours
Goodwine and Winetime Expand Assortment and Omnichannel Reach for Craft Cider
Chart 40 Economic Context for Cider/Perry
Chart 41 Real Gdp Growth 2020-2030
Chart 42 Inflation 2020-2030
Chart 43 Consumer Context for Cider/Perry
Chart 44 Population 2020-2030
Chart 45 Population by Generation 2025
Rtds in Ukraine
Key Data Insights
Rtds Summary
Chart 46 Key Industry Trends for Rtds
Bayadera Group and Novi Produkty Group Redefine Value and Experience
Chart 47 Market Becoming Polarised
Spirit-Based Launches Sustain Momentum as Wine-Based Options Accelerate
Novi Produkty Group’S Affordable Shake Innovations Meet Nemiroff’S Premium Push
Chart 48 Volume Sales 2020-2030
Chart 49 Volume Sales by Category 2025
Diageo and Nemiroff Expand Premium Offers as Wine-Based Innovation Accelerates
Bayadera and Ish Drive Premium and Nolo Innovation for New Occasions
Chart 50 Mindful Drinking Reshapes Innovation in Rtds
Chart 51 Forecast Volume Sales 2020-2030
Chart 52 Forecast Volume Sales by Category 2025-2030
Novi Produkty Group Sustains Leadership as New Entrants Reshape Competition
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Atb-Market and Silpo Boost Supermarket Leadership with Wider Assortments of Rtds
Rozetka and Maudau Accelerate E-Commerce Growth with Cocktail Innovations
Bayadera’S Direct Delivery and Exclusive Deals Redefine Shopper Expectations
Chart 55 Economic Context for Rtds
Chart 56 Real Gdp Growth 2020-2030
Chart 57 Inflation 2020-2030
Chart 58 Consumer Context for Rtds
Chart 59 Population 2020-2030
Chart 60 Population by Generation 2025
Spirits in Ukraine
Key Data Insights
Spirits Summary
Chart 61 Key Industry Trends for Spirits
Nemiroff and Haister Gin Elevate Tradition to Drive Loyalty
Chart 62 Rediscovering Local Identity in Spirits
Persha Gildiya and Oyester Create New Premium Experiences
Chart 63 Sensory Exploration in Spirits
Captain Morgan and Gordon’S Spark Mindful Drinking among Urban Shoppers
Chart 64 Volume Sales 2020-2030
Chart 65 Volume Sales by Category 2025
Bayadera’S Mid-Priced Launches Boost Affordable Premium Appeal
Haister Gin and Local Distilleries Unlock Craft and Export Potential
Chart 66 Forecast Volume Sales 2020-2030
Chart 67 Forecast Volume Sales by Category 2025-2030
Kozatska Rada Gin’S Expansion Challenges Imported Rivals
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Maudau and Rozetka Accelerate E-Commerce with Curated Spirits Offers
Chart 70 Economic Context for Spirits
Chart 71 Real Gdp Growth 2020-2030
Chart 72 Inflation 2020-2030
Chart 73 Population 2020-2030
Chart 74 Population by Generation 2025
Chart 75 Consumer Context for Spirits
Wine in Ukraine
Key Data Insights
Wine Summary
Chart 76 Key Industry Trends for Wine
Fratelli Vermouth Reinvents Flavour to Engage Younger Consumers of Legal Drinking Age
Chart 77 New Tastes Reshape Wine in Ukraine
My Wine Pioneers Zero-Alcohol Innovation and Sparks Local Momentum
Chart 78 Nolo Wine Thriving
Atb-Market and Silpo Imports Accelerate Polarisation and Redefine Value
Chart 79 Volume Sales 2020-2030
Chart 80 Volume Sales by Category 2025
Aznauri and Aliko Expand Flavoured Options for Younger Consumers of Legal Drinking Age
Non Alcoholic Wine Gains Momentum as Health Focus Grows
Retailers and Brands Drive Polarisation through Packaging and Premiumisation
Chart 81 Forecast Volume Sales 2020-2030
Chart 82 Forecast Volume Sales by Category 2025-2030
Retailers Expand Direct Imports and Private Label to Challenge Established Producers
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Atb and Silpo Drive Private Label Imports and Value Promotions
Maudau and Rozetka Expand Access to Niche and Non-Alcoholic Wine
Chart 85 Economic Context for Wine
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Wine
Chart 89 Population 2020-2030
Chart 90 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
-
-
- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
-
- Flavoured/Mixed Lager
-
-
- Domestic Premium Lager
- Imported Premium Lager
-
- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
-
- Domestic Economy Lager
- Imported Economy Lager
-
-
-
- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
-
- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
-
-
- Low Alcohol Beer
-
- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
-
-
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
-
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
-
-
- Brandy
- Cognac
-
- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
-
-
- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
-
- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
-
- Tequila (and Mezcal)
-
- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
-
-
- Blended Malt Scotch Whisky
-
- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
-
- Other Whiskies
-
-
-
- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
-
-
- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
-
-
- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
-
-
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
-
Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Alcoholic Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!