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2025 Developments
Alcoholic drinks in Croatia delivered notable growth in 2025, with total volume reaching 477 million litres and total value climbing 8% in current terms to EUR3.5 billion, outperforming many Eastern European peers amid persistent inflationary pressures. Resilient consumer demand, buoyed by a 3% GDP expansion and record inbound tourism, supported both premium and value propositions, making Croatia an attractive destination for investment and innovation within alcoholic drinks. Success depends on balancing strategies for price-sensitive shoppers and premium-focused consumers, as cost-of-living concerns drive volume through discounters and supermarkets while tourism and higher incomes sustain demand for heritage-led, high-value offerings in on-trade channels. Leading manufacturers and brands reinforce their positions through scale, distribution, and premiumisation, but future growth will rely on continued product innovation, effective storytelling, and the ability to differentiate via local provenance and quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Croatia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Croatia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Badel 1862 Leverages Dual Strategy to Achieve Record Results
Chart 2 Badel 1862 Expands into Premium Liqueurs While Retaining Mass-Market Strength
Rossi Distillery and Zdjelarevic Drive Heritage-Led Innovation for Growth
Chart 3 Traditional Croatian Ingredients Inspire New Rtds and Spirits Innovation
Tourism and Shifting Habits Reshape Demand for Authenticity and Value
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Croatian Brewers and Distillers Drive Growth with Authenticity and Value
Domestic Producers Expand Portfolios to Capture Premium and Health Trends
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Alcoholic Drinks
Zagrebacka Pivovara, Heineken Hrvatska and Carlsberg Croatia Reinforce Dominance as Premiumisation and Local Brands Reshape Competition
Badel Strengthens Premium Wine Presence through Agrolaguna Acquisition
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Supermarkets Strengthen Lead by Balancing Value and Premium
Retail E-Commerce Expands Slowly as Convenience Trumps Scale
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxaton and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Badel 1862 and Rossi Distillery Drive Premium and Heritage-Led Launches
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Croatia
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Ožujsko Unites Local Consumers through Values-Driven Storytelling
Heineken Croatia Redefines Moderation with Mainstream Non Alcoholic Options
Chart 18 Heineken Croatia Normalises Non Alcoholic Beer among Young Adults
Zagrebacka Pivovara Leverages Heritage to Strengthen Loyalty and Defend Share
Chart 19 Ožujsko Reinforces National Identity Through 2025 Brand Campaign
Chart 20 Volume Sales 2020-2030
Chart 21 Volume Sales by Category 2025
Younger Adult Drinkers Shift to Moderation as Portfolios Diversify
Core Lager Retains Scale as Non Alcoholic Beer Expands
Premium Craft and Economy Lagers Split Consumer Loyalty
Chart 22 Forecast Volume Sales 2020-2030
Chart 23 Forecast Volume Sales by Category 2025-2030
Chart 24 Analyst Insight for Beer
Zagrebacka Pivovara and Heineken Hrvatska Consolidate Dominance as Innovation Broadens Nolo Appeal
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Large Format Grocery Retailers Play Key Role as Price Drives At-Home Consumption
E-Commerce Supports Premiumisation but Remains a Secondary Purchase Route
Osjecko Expands Nolo Appeal with Dark Radler Innovation
Chart 27 Economic Context for Beer
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Beer
Chart 31 Population 2020-2030
Chart 32 Population by Generation 2025
Cider/Perry in Croatia
Key Data Insights
Cider/Perry Summary
Chart 33 Key Industry Trends for Cider/Perry
New Flavours Help to Sustain Growth
Chart 34 Somersby Expands Portfolio with New Flavoured Cider Variants
Flavour Innovation and Brand Concentration Drive Competitive Advantage
Chart 35 Mass Somersby and Craft Buzdovan Compete via Overlapping Channels
Chart 36 Volume Sales 2020-2030
Chart 37 Volume Sales by Category 2025
Flavour Launches and Mass Brands Sustain Robust Volume Gains
Somersby and Craft Brands Deepen Polarisation with New Experiences
Chart 38 Forecast Volume Sales 2020-2030
Chart 39 Forecast Volume Sales by Category 2025-2030
Chart 40 Analyst Insight for Cider/Perry
Carlsberg Croatia Strengthens Lead through Innovation and Scale
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Convenience Stores Channel Boosts Impulse Cider Sales with Urban Reach
Delivery Platforms Expand Access for Premium Ciders through E-Commerce
Chart 43 Economic Context for Cider/Perry
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Cider/Perry
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Rtds in Croatia
Key Data Insights
Rtds Summary
Chart 49 Key Industry Trends for Rtds
Value Outpaces Volume
Chart 50 Maksimix Rtd Blends Wine Base and Cocktails with Strong Local Branding
Spirit-Led Rtds Leads Volume as Wine-Based Launches Energise Innovation
Sierra Tequila Attracts Younger Adult Consumers with Cocktail-Inspired Flavours
Chart 51 Graševina in Cans Brings Local Wine Heritage into RTD Format
Chart 52 Volume Sales 2020-2030
Chart 53 Volume Sales by Category 2025
Festival-Driven Launches Fuel Seasonal Sales Peaks
Spirit-Based Rtds Launches to Maintain Lead
Tourism, Innovation and Premiumisation Drive New Consumption Occasions
Chart 54 Forecast Volume Sales 2020-2030
Chart 55 Forecast Volume Sales by Category 2025-2030
Chart 56 Analyst Insight for Rtds
Badel 1862 Dd Expands Share, Reinforcing Dominance through Innovation
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Supermarkets Sustain Leadership as Discounters Expand Value-Driven Sales
Discounters Responds to Rising Price Sensitivity and Drives Channel Shifts
E-Commerce Remains Niche as Offline Dominance Persists for Impulse Buys
Chart 59 Economic Context for Rtds
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Rtds
Chart 63 Population 2020-2030
Chart 64 Population by Generation 2025
Spirits in Croatia
Key Data Insights
Spirits Summary
Chart 65 Key Industry Trends for Spirits
Maraska Redefines Pelinkovac, Boosting Premium Value through Heritage
Chart 66 Maraska Heritage Pelinkovac Drives Premium Revival of a National Classic
Badel Capitalises on Flavour Innovation to Attract Younger Adults
Old Pilot’S Targets Luxury with Advanced Craft Vodka and Export Ambition
Chart 67 Old Pilot’S Vodka Pushes Croatian High-End Craft Positioning
Chart 68 Volume Sales 2020-2030
Chart 69 Volume Sales by Category 2025
Bartenders and Hotels Accelerate Premium Spirits with Summer Cocktails
Heritage-Led Brands Partner with Bartenders to Win Premium Share
Chart 70 Forecast Volume Sales 2020-2030
Chart 71 Forecast Volume Sales by Category 2025-2030
Chart 72 Analyst Insight for Spirits
Badel 1862 Sustains Lead as Premium Spirits Gain Traction
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Supermarkets Secures Shopper Loyalty with Assortment and Reach
Discounters Grows by Appealing to Cost-Conscious Spirits Shoppers
Retail E-Commerce Lags as Shoppers Favour Physical Stores
Chart 75 Economic Context for Spirits
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Spirits
Chart 79 Population 2020-2030
Chart 80 Population by Generation 2025
Wine in Croatia
Key Data Insights
Wine Summary
Chart 81 Key Industry Trends for Wine
Tourism-Driven Venues Boost Premium Wine Demand as Imports Expand
Premium Still Light Grape Wine Sustains Value as Mid-Tier Faces Pressure
Chart 82 Imported Italian Wines Pressure Mid-tier Croatian Segment
Italian Imports Reshape Retail as Local Wineries Double Down on Heritage
Chart 83 Heritage-driven Storytelling Strengthens Positioning of Croatian Wines
Chart 84 Volume Sales 2020-2030
Chart 85 Volume Sales by Category 2025
Discounters Drive Value-Seeking Behaviour as Tourism Supports Premium Experiences
Still Light Grape Wine to Remain Dominant
Direct Sales and Experiential Channels Reshape Business Strategies as Economic Growth Stabilises
Chart 86 Forecast Volume Sales 2020-2030
Chart 87 Forecast Volume Sales by Category 2025-2030
Chart 88 Analyst Insight for Wine
Badel 1862 Accelerates Premium Expansion with Strategic Acquisition
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Supermarkets Secures Planned Wine Sales as Discounters Gains Value Share
Online Platforms Highlight Niche Wines for Engaged Consumers
Chart 91 Economic Context for Wine
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Wine
Chart 95 Population 2020-2030
Chart 96 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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