Competitive Landscape
Coop Genossenschaft Extends Lead as Supermarkets Reshape Purchasing Habits
Wine in Switzerland remains relatively concentrated, with the leading company, Coop Genossenschaft, strengthening its position in 2025. Coop Genossenschaft increased its total volume share from 11% in 2024 to 12% in 2025, marking a steady rise over the last five years.
La Vigneronne Targets Inclusivity with Premium Non Alcoholic Wine Launches
2025 saw a notable and innovative product launch with La Vigneronne introducing its first lines of non alcoholic wine: La Vigneronne VIP, a dealcoholised still rosé wine, and La Vigneronne LUX, a dealcoholised rosé sparkling wine. Both products are made from Swiss grapes and dealcoholised abroad using cold distillation, and they are positioned in the premium price range at CHF17.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Switzerland?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Switzerland - Category analysis
Key Data Insights
Wine Summary
Young Adults Drive Moderation and Reshape Drinking Habits
Still Light Grape Wine Retains Lead as Non-Alcoholic Wine Surges
La Vigneronne Launches Premium Non Alcoholic Wine to Widen Appeal
Sparkling Wine Gains Prominence as Occasions Reshape Choices
Non Alcoholic Wine to See Dynamic Growth Despite Remaining Niche
Coop Genossenschaft Extends Lead as Supermarkets Reshape Purchasing Habits
La Vigneronne Targets Inclusivity with Premium Non Alcoholic Wine Launches
Supermarkets Maintain Dominance as Consumer Preferences Remain Stable
Online Supermarkets and Q-Commerce Platforms Expand Reach
Alcoholic Drinks in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Heineken Introduces Ittinger Gold to Appeal to Young Adults Seeking Lighter Options
La Vigneronne Captures Premium Drinkers with Inclusive Non-Alcoholic Wine
Young Adults Reduce Routine Drinking, Boosting Non-Alcoholic Innovation
Spirit-Based Rtds Attract New Drinkers through Flavour Variety
Feldschlösschen Resists Share Loss as Independents Gain Traction
Regional Breweries Attract Younger Drinkers with Local Authenticity
Supermarkets Maintain Dominance as E-Commerce Benefits From Urban Demand
Discounters Attract Value Seekers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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