Customers are your lifeline. And their behaviours never stop evolving.
We’ve been creating this annual report for more than a decade so companies can keep up with what consumers really want. These insights help you stay ahead of disruption, anticipate shopping motivations and fulfil unmet consumer needs.
Now that you’ve read up on the 2024 trends, you’ll need granular data to make the right strategic and tactical decisions that help you cater to these varying demands. That’s where our market research platform Passport comes in.
Passport gives you access to consumer surveys, category sales, channel distribution, competitor analytics and research reports.
How can you use Passport?
- Analyse market sizes and forecasts to spot growth opportunities
- Assess risk scenarios to navigate economic conditions
- Examine demographic shifts and consumer preferences to understand your target audience
- Monitor company and brand performance to scope the competitive landscape
- Track retail channel sales to optimise your distribution strategy
It’s market research made easy for you.
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2024 Consumer Trends to Watch
Go beyond this report with deeper insights on lifestyle and digital shifts directly from our experts.