Tokyo
Japanese, English
Tomomi is a Consultant at Euromonitor International with a focus on drinks and tobacco. Based in Tokyo, Tomomi has been with Euromonitor since 2019.
Tomomi covers the latest market trends, prospects and competitive landscape across the drinks, nicotine and cannabis industries, as well as themes such as mindfulness and wellness. Tomomi has been quoted widely in print; some examples include Nikkei Asian Review and Tea & Coffee Trade Journal. She has also shared her insights at conferences, including Global Consumer Trends 2022, hosted by Euromonitor International. Tomomi previously worked for a governmental organisation, where she provided the latest information of foreign markets for Japanese audiences on economies, politics and market trends.
Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition. Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly.
Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.
