Competitive Landscape
General Mills and Mondelez Defend Their Lead as Health-Driven Brands Gain Share
Sweet biscuits, snack bars and fruit snacks in Canada remain moderately concentrated, with the top two companies, General Mills Canada Corp and Mondelez Canada Inc, holding 13% and 12% retail value share respectively in 2026. Over the period from 2021 to 2026, the level of concentration has shown little change at the top, with General Mills’ share rising from 12% in 2021 to 13% in 2026 and Mondelez moving from 13% to 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Canada - Category analysis
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Changing Eating Behaviours Impact Volume Sales
Consumers Experience Ongoing Pressure From Rising Prices
Mondelez Leverages Cultural Partnerships to Sustain Relevance
Rising Input Costs Drive Pricing Strategies as Brands Prioritise Value
Functional Snacking and Regulatory Shifts Reshape Product Innovation
General Mills and Mondelez Defend Their Lead as Health-Driven Brands Gain Share
Supermarkets Retain Shopper Loyalty as Health Specialists Accelerate
Retail E-Commerce Continues to Gain Traction
Mondelez and Iqbar Shift Demand with Innovation and Partnerships
Rxbar Gains Share through Transparency and Lifestyle Marketing
Cost Pressures and Consumer Shifts Drive Strategic Reformulation
Snacks in Canada - Industry Overview
2026 Developments
Key Data Insights
Lindt Accelerates Trend-Led Launches to Fuel Trial and Engagement
Savoury Formats Shine as Value Strategies Shape Growth
Chapman’S Leverages Digital Discounts to Drive Repeat Purchases
Brands Adapt Pricing and Health Claims to Sustain Demand
Digital-First Launches and Nutrition Claims Influence Consumer Loyalty
Pepsico Sustains Brand Dominance as Emerging Players Gain Ground
Supermarkets Maintain Lead Amid Growing Consumer Desire for Convenience
Online Shopping Gains Ground with Planned and Niche Snack Purchases
Lindt Drives Viral Engagement with Trend-Led Launches
Chapman’S Boosts Repeat Purchases through Value-Led Innovation
Oreo and Hardbite Use Experiential Launches to Expand Appeal
Country Reports Disclaimer
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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