The population of South Korea fell marginally to 51.7 million in 2025, from a peak in 2024, and is predicted to fall to 50.1 million by 2040, representing a 3.1% decline. The defining forces in the market are the world’s lowest fertility, a super-aged society and the rise of single-person living, set against high incomes, high savings and near-total digital adoption.
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Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in South Korea report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in South Korea report answers:
- How consumers in South Korea are changing?
- What are key changes in South Korea population, society and generational structure and how it is affecting businesses?
- What is the household structure in South Korea and how it is changing consumer landscape?
- What are key income groups in South Korea? What is the outlook for the future?
- Where consumers are spending the money in South Korea?
- How is the consumer mindset in South Korea changing?
- In South Korea, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in South Korea?
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
Scope
Key findings
Key drivers affecting consumers in South Korea in 2025
How developments today shape consumer of tomorrow
Today 2025: Population starting to decline
The world’s lowest fertility rate shrinks the population
Cholesterol leads the risks in an ageing society
Tomorrow 2040: 65+ year-old age group is the only one predicted to grow
Population falls to 50 million, as it grows older
Older cohorts dominate as the workforce contracts
Opportunities for growth
Case study: The world’s lowest birth rate reshapes demand
Today 2025: Share of single-person households exceeds regional and global averages
Single-person households are now the leading type
Apartments dominate, while renting remains common
Tomorrow 2040: Sharp fall in the number of couples with children households
Household numbers keep growing, even as population falls
Digital life and banking are near-universal
Opportunities for growth
Case study: The solo economy becomes the mainstream
Today 2025: Unemployment and inflation are low
Low-income households face greater inflation and cost-of-living pressures
Cautious consumers prioritise value, security and quality despite stable economic conditions
Tomorrow 2040: Average rural income set to overtake average urban income
Poverty among the elderly shadows a wealthy economy
Consumer spending to pass USD1 trillion by 2040
Opportunities for growth
Case study: A super-aged society and its two-speed seniors
Key findings of consumer survey
Baby Boomers most likely to seek healthy food and beverages, and high-quality essentials
Value and quality over quantity
Sustainability and healthy ageing shape values
High savings mask subdued confidence and persistent financial caution among consumers
Job security dominates as AI drives reskilling and workforce transformation
Opportunities for growth
Case study: Coupang sets the pace in digital retail
Key takeaways
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