Demographic Changes: The Impact on Beauty and Personal Care Packaging
August 2011Across the world significant demographic shifts are occurring. Households are shrinking, population is aging and demographic consumer groups are becoming more defined as brand owners use product extensions to diversify and target new consumers. As...
Cherries – More Than Just Antioxidants
March 2012Like a number of “superfruits”, cherries boast a formidable antioxidant content. However, it appears that they may have more specific health benefits to offer in a number of very promising growth areas, such as sports nutrition, pain management and...
Top 5 Product Innovation Mistakes to Avoid
September 2025Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here are the five biggest mistakes companies make when developing these strategies or new products...
8 Ways to Identify Market Opportunities for Business Growth
June 2026Business success depends on your ability to sustain growth. Here are eight data-driven strategies you can use to spot market opportunities that'll help drive top-line gains...
Megatrend: Shopping Reinvented
October 2017How we buy goods and services in constantly in flux as economic and technological realities change every day for businesses and consumers. Shifting values and access to the internet have created a great deal of new competition for customers and...
A Look at the Latest Revisions in GDP Growth: Q4 Economic Forecasts
January 2019Growth momentum in many of the world’s economies might have peaked in 2018 and global expansion is projected to start cooling down gradually. Global real GDP growth is forecast at 3.8% in 2018 (a pace similar to 2017), declining to 3.5% in...
Chocolate Spreads: Can Barilla be the New Star?
January 2019Barilla Holding SpA is expected to foray into chocolate spreads in 2019, generating huge interest globally. How will its entrance affect consumers and the chocolate spreads market? What impact will it have on Barilla’s position in packaged food? And...
Euromonitor International Interview Series: Q&A with Chris Hasek, CEO of Rotarity
January 2019Euromonitor International is pleased to present an interview with Chris Hasek-Watt, founder and CEO of soon-to-be-launched luxury streetwear rental service, Rotarity. A fashion enthusiast, Mr. Hasek-Watt has worked with and lead a number of personal...
Microsoft Dethrones Apple as Most Valuable Company – Is this Going to Last?
January 2019A few months ago, Microsoft surpassed Apple as the world’s most valuable company, with a market capitalisation of USD 851 billion. Microsoft held the leading position as the most valuable tech firm in the 1990s, powering the revolution in PCs with...
Leveraging Market Research to Retain Tenants and Increase Foot Traffic
January 2019It's no secret the retail environment is changing rapidly. Euromonitor International forecasts e-commerce to be the fastest growing channel in the world over the next five years. According to Euromonitor’s 2018 Retailing forecast figures, e-commerce...
Pepsi Overhauls Marketing "For the Love of It"
January 2019Pepsi unveiled its first new global brand platform in seven years, introducing a new global tagline, ‘For The Love Of It’, which brings the focus of its marketing back to the product, as the new ads focus primarily on the cola drink. According to...