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2025 Development
Retail in Peru demonstrated strong momentum in retail current value sales in 2025, recording the fastest growth rate since the first year of the review period and outpacing the average growth for Latin America. This performance was supported by stable economic fundamentals, significant consumer confidence and a stabilising inflation rate. The combination of improved access to credit, a shift towards digital engagement and widespread store expansion across both urban and provincial areas makes this an attractive environment for brands seeking scalable growth. However, the landscape remains highly fragmented, with informality deeply entrenched, a high share of employment is informal, challenging formal players to innovate on value efficiency and customer experience. Thus, brands are accelerating their development of e-commerce to foster an omnichannel approach, physically and digitally engage consumers, create new store concepts, develop product assortments and offer experiential shopping opportunities.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Peru report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Peru?
- Which are the leading retailers in Retail in Peru?
- How are products distributed in Retail in Peru?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Peru?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Peru
2025 Development
Key Data Insights
Chart 1 Key Industry Trends for Retail
Economic Stability and Improving Credit Conditions Support Purchasing Power
Small Local Grocers Maintain Dominance While Discounters Outpace Rivals with Aggressive Expansion
Digital Expansion and Physical Space Reconceptualisation Shape Retail Development in 2025
Chart 2 Falabella Consolidates its Digital Platform as Part of its Omnichannel Strategy
Chart 3 Mifarma Prime Focus on Beauty and Personal Care
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Discounters to Continue to Invest in Store Openings to Widen Geographic Reach
Chart 6 Analyst Insight for Retail
Retailers to Expand Digital and Physical Reach and Assortments to Sustain Growth Momentum
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Supermercados Peruanos Drives Store Expansion to Strengthen Its Lead
New Store Concepts to the Fore
Chart 9 La Curacao Opens its First Shop-in-Shop Location in 2025
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 12 Standard Opening Hours by Channel Type 2025
Seasonality
Christmas
Mother's Day
Father's Day
Children's Day
National Holidays of Peru
Back to school
Valentine's Day
Chart 13 Economic Context for Retail
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Retail
Chart 17 Population 2020-2030
Chart 18 Population by Generation 2025
Convenience Retailers in Peru
Key Data Insights
Convenience Retailers Summary
Chart 19 Key Industry Trends for Convenience Retailers
Convenience Stores Drive the Channel's Dynamism
Retail Convenience and Consolidation Provide the Key Channel Impulses
Chart 20 Listo! Aims to Improve the Shopping Experience
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Ambitious Store Strategies to Enhance Consumer Experience and Channel Performance
Chart 23 Analyst Insight for Convenience Retailers
Leading Players Stimulate Impulse Buying with Product Innovation and Digital Expansion
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Tambo+ Expands Aggressively to Consolidate Its Dominance as Rivals Lose Ground
Chart 26 OXXO Opens Themed Stores in 2025
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Chart 29 Economic Context for Convenience Retailers
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Convenience Retailers
Chart 33 Population 2020-2030
Chart 34 Population by Generation 2025
Supermarkets in Peru
Key Data Insights
Supermarkets Summary
Chart 35 Key Industry Trends for Supermarkets
Wong Boosts Online Engagement to Support Supermarkets' Recovery From Retail Value Sales Contraction
Chart 36 Wong Prime Boosts Online Engagement
Vega Market Accelerates Private Label Expansion to Capture Price-Sensitive Shoppers
Chart 37 Value Sales 2020-2030
Store Expansion into Underserved Areas and In-Store Initiatives to Push Growth
Chart 38 Analyst Insight for Supermarkets
Supermarkets Prioritise Technology and Ai for Efficiency Gains
Chart 39 Forecast Value Sales 2020-2030
Some Disruption to a Highly Consolidated Competitive Landscape
Chart 40 Vega Market Shows Dynamism Through Store Expansion and Private Label
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Chart 43 Economic Context for Supermarkets
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Supermarkets
Chart 47 Population 2020-2030
Chart 48 Population by Generation 2025
Hypermarkets in Peru
Key Data Insights
Hypermarkets Summary
Chart 49 Key Industry Trends for Hypermarkets
Hypermarkets' Value Proposition Attracts Consumers
Tottus Leverages Television Sponsorships to Boost Private Label Sales
Chart 50 Tottus Heavily Promotes Private Label Offer
Chart 51 Value Sales 2020-2030
Promotions and Digital Engagement to Win over Consumers
Chart 52 Analyst Insight for Hypermarkets
Operational and Technology Investments as New Store Growth Remains Constrained
Chart 53 Forecast Value Sales 2020-2030
Metro Accelerates Sales with New Store as Plaza Vea Retains Its Lead
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Chart 56 Economic Context for Hypermarkets
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Hypermarkets
Chart 60 Population 2020-2030
Chart 61 Population by Generation 2025
Discounters in Peru
Key Data Insights
Discounters Summary
Chart 62 Key Industry Trends for Discounters
Proximity, Value and Flexibility Underpin the Allure of Discounters
National and International Expansion Adds Dynamism to the Mix
Chart 63 Value Sales 2020-2030
Mass and Tiendas 3A Plan Nationwide Expansion as Proximity Drives Channel Gains
Chart 64 Analyst Insight for Discounters
Focused Assortment and Private Label Strategies Reinforce Pricing Advantage
Chart 65 Forecast Value Sales 2020-2030
Mass and Tiendas 3A Accelerate Expansion to Gain a Competitive Edge
Chart 66 Tiendas 3A's Aggressive Store Expansion Plan
Chart 67 Company Shares 2025
Chart 68 Brand Shares 2025
Chart 69 Economic Context for Discounters
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Discounters
Chart 73 Population 2020-2030
Chart 74 Population by Generation 2025
Small Local Grocers in Peru
Key Data Insights
Small Local Grocers Summary
Neighbourhood Grocers Maintain Customer Loyalty with Tailored Offerings and Flexible Responses
Chart 75 Value Sales 2020-2030
Players to Focus on Personalisation and Flexibility to Maintain Customer Loyalty
Chart 76 Analyst Insight for Small Local Grocers
Technology Adoption and Collaborations with Brands to Improve Operations
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Economic Context for Small Local Grocers
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Small Local Grocers
Chart 82 Population 2020-2030
Chart 83 Population by Generation 2025
General Merchandise Stores in Peru
Key Data Insights
General Merchandise Stores Summary
Chart 84 Key Industry Trends for General Merchandise Stores
Aggressive Expansion Drives Dynamic Performance for Variety Stores
Ripley Beauty Drives the Space and Demand for Premium Experiences
Chart 85 Ripley Inaugurates Ripley Beauty
Falabella Strengthens Omnichannel Strategy with Digital Investment
Chart 86 Value Sales 2020-2030
Chart 87 Value Sales by Category 2025
Store Expansion and Brand Innovation to Add Dynamism to General Merchandise Stores
Chart 88 Analyst Insight for General Merchandise Stores
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Falabella Consolidates Leadership with Strong Offline and Online Investments
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Chart 93 Economic Context for General Merchandise Stores
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for General Merchandise Stores
Chart 97 Population 2020-2030
Chart 98 Population by Generation 2025
Apparel and Footwear Specialists in Peru
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 99 Key Industry Trends for Apparel and Footwear Specialists
Platanitos Accelerates Online Shopping with Integrated E-Commerce and Fast Delivery
International Brands Invigorate Premium Retail at Jockey Plaza
Chart 100 New Stores from International Fashion Brands Open in Jockey Plaza
Chart 101 Value Sales 2020-2030
Positive Growth Forecast Despite Headwinds
Chart 102 Analyst Insight for Apparel and Footwear Specialists
International Marketplaces to Challenge Incumbents with Price and Delivery Speed
Chart 103 Forecast Value Sales 2020-2030
Empresas Comerciales Leverages Store Network and E-Commerce to Surpass Topy Top
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Chart 106 Economic Context for Apparel and Footwear Specialists
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Apparel and Footwear Specialists
Chart 110 Population 2020-2030
Chart 111 Population by Generation 2025
Appliances and Electronics Specialists in Peru
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 112 Key Industry Trends for Appliances and Electronics Specialists
Reconceptualisation of Physical Retail Space Fosters Consumer Engagement and Connection
Retailer-Finance Company Partnerships Drive Credit-Based Purchasing
Chart 113 La Curacao Partners with Financial Institutions
Chart 114 Value Sales 2020-2030
Store Network and Product Line Expansions to Develop and Grow the Channel
Chart 115 Analyst Insight for Appliances and Electronics Specialists
Digital Integration to Strengthen Market Reach and Convenience
Chart 116 Forecast Value Sales 2020-2030
Successful Retailers Leverage Phygital and Financing Strategies
Chart 117 La Curacao Opens its First Shop-in-Shop in 2025
Chart 118 Company Shares 2025
Chart 119 Brand Shares 2025
Chart 120 Economic Context for Appliances and Electronics Specialists
Chart 121 Real Gdp Growth 2020-2030
Chart 122 Inflation 2020-2030
Chart 123 Consumer Context for Appliances and Electronics Specialists
Chart 124 Population 2020-2030
Chart 125 Population by Generation 2025
Home Products Specialists in Peru
Key Data Insights
Home Products Specialists Summary
Chart 126 Key Industry Trends for Home Products Specialists
Lifestyle/Emotional Engagement and Value for Money Deals Stimulate Robust Results
Retail Consolidation and the Rise of E-Commerce Provide the Key Trends in 2025
Chart 127 Cassinelli Runs Online Sales Campaigns in 2025
Chart 128 Value Sales 2020-2030
Chart 129 Value Sales by Category 2025
Financing Options to Boost Access to Home Improvement Products
Chart 130 Analyst Insight for Home Products Specialists
Superpet to Capitalise on Rising Pet Care Spending with New Stores and Premium Products
Chart 131 Forecast Value Sales 2020-2030
Chart 132 Forecast Value Sales by Category 2025-2030
Store Rebranding Project Helps Sodimac Extend Its Lead
Chart 133 Rebranding Modernises Sodimac
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Chart 136 Economic Context for Home Products Specialists
Chart 137 Real Gdp Growth 2020-2030
Chart 138 Inflation 2020-2030
Chart 139 Consumer Context for Home Products Specialists
Chart 140 Population 2020-2030
Chart 141 Population by Generation 2025
Health and Beauty Specialists in Peru
Key Data Insights
Health and Beauty Specialists Summary
Chart 142 Key Industry Trends for Health and Beauty Specialists
Channel Rebound as Pharmacies Recover and Beauty Specialists Surge
Chart 143 New Mifarma Prime Concept
Rapid Digitalisation and Retail Space Reconceptualisation Drive Momentum
Chart 144 Value Sales 2020-2030
Chart 145 Value Sales by Category 2025
Pharmacists to Continue Their Rebound to Drive the Channel
Chart 146 Analyst Insight for Health and Beauty Specialists
Mifarma and Opticas Gmo Drive Expert-Led Experiences to Boost Consumer Loyalty and Sales
Chart 147 Forecast Value Sales 2020-2030
Chart 148 Forecast Value Sales by Category 2025-2030
Inretail Pharma Invests in Store Network and Digital Strategies to Reinforce Dominance
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
Chart 151 Economic Context for Health and Beauty Specialists
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Health and Beauty Specialists
Chart 155 Population 2020-2030
Chart 156 Population by Generation 2025
Vending in Peru
Key Data Insights
Vending Summary
Digital Payment Adoption Drives Vending Growth in Public Spaces
Foods Vending Receives a Boost From Key Channel Trends
Chart 157 Value Sales 2020-2030
Chart 158 Value Sales by Category 2025
Wider Public Coverage and Payment Innovation to Drive Vending
Vending's Offer to Continue to Diversify
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Chart 161 Economic Context for Vending
Chart 162 Real Gdp Growth 2020-2030
Chart 163 Inflation 2020-2030
Chart 164 Consumer Context for Vending
Chart 165 Population 2020-2030
Chart 166 Population by Generation 2025
Direct Selling in Peru
Key Data Insights
Direct Selling Summary
Chart 167 Key Industry Trends for Direct Selling
Integration of Digital Platforms Transforms Purchasing
Chart 168 Unique-Yanbal Group Offers Comprehensive Online Platform
Beauty and Personal Care Products Fuel Demand
Chart 169 Value Sales 2020-2030
Chart 170 Value Sales by Category 2025
Preference for Beauty and Personal Care and Trusted Consultants to Strengthen Health and Beauty Direct Selling
Investments in Physical Stores to Add Convenience and Foster Engagement
Chart 171 Forecast Value Sales 2020-2030
Chart 172 Forecast Value Sales by Category 2025-2030
The Competition Intensifies through Strong Company Activity
Chart 173 Analyst Insight for Direct Selling
Chart 174 Company Shares 2025
Chart 175 Brand Shares 2025
Chart 176 Economic Context for Direct Selling
Chart 177 Real Gdp Growth 2020-2030
Chart 178 Inflation 2020-2030
Chart 179 Consumer Context for Direct Selling
Chart 180 Population 2020-2030
Chart 181 Population by Generation 2025
Retail E-Commerce in Peru
Key Data Insights
Retail E-Commerce Summary
Chart 182 Key Industry Trends for Retail E-Commerce
Omnichannel Expansion as Purchasing Power Rises
Chart 183 Falabella Invests in Omnichannel Strategy
Platanitos Leverages Marketplace Surge to Broaden Consumer Choice
Chart 184 Platanitos Offers over 300 Brands
Chart 185 Value Sales 2020-2030
Chart 186 Value Sales by Category 2025
Marketplace E-Commerce Shapes the Outlook as Competition Intensifies
Chart 187 Analyst Insight for Retail E-Commerce
Express Delivery Is the Standard to Win Repeat Business
Chart 188 Forecast Value Sales 2020-2030
Chart 189 Forecast Value Sales by Category 2025-2030
Temu Marketplace Disrupts the Competitive Landscape
Chart 190 Company Shares 2025
Chart 191 Brand Shares 2025
Chart 192 Economic Context for Retail E-Commerce
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Retail E-Commerce
Chart 196 Population 2020-2030
Chart 197 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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