世界のスキンケア市場、オンライン購入比率が35.7％に拡大 デジタル化が東南アジアの美容市場成長を後押し
2025年の美容・パーソナルケア市場ではオンライン購入比率が27.7％（スキンケア35.7％）に達し、2030年にはそれぞれ30％・40％まで拡大すると予測されている。
一方、日本のスキンケアのオンライン購入比率は21.4％と中国（52.2％）・韓国（67.8％）を下回る。また、東南アジアではソーシャルコマースの拡大を背景にスキンケア・サンケア市場が前年比二桁成長を続けている。
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アジアで拡大するアルファ世代の影響力、2030年に向け消費は10兆ドル規模へ
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