Competitive Landscape
Alpro Consolidates Leadership as Private Label Gains Ground
Plant-based dairy in Latvia remains highly concentrated, with the category consolidating around a small number of imported brands and a rapidly strengthening private label offer. Alpro NV leads decisively, projected to account for 46% share in 2026, while Valio Oy holds 8%, and both Oatly AB and Mona Naturprodukte GmbH remain below 3% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Latvia?
- Which are the leading brands in Plant-based Dairy in Latvia?
- How are products distributed in Plant-based Dairy in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Latvia - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Lidl, Rimi and Top! Drive Trial with Affordable Plant-Based Milk
Plant-Based Milk Benefit From Coffee Culture as Price Barriers Constrain Wider Adoption
Plant-Based Milk Captures Coffee Routines
Price Barriers and Demographic Pressures Limit Wider Expansion
Alpro Consolidates Leadership as Private Label Gains Ground
Lidl and Rimi Expand Reach with Targeted Plant-Based Ranges
Online Retail and Coffee Culture Support Category Visibility
Dairy Products and Alternatives in Latvia - Industry Overview
2026 Developments
Key Data Insights
Private Label Expands as State Action and Imports Pressure Local Producers
Protein and Functional Dairy Drive Premiumisation Amid Price Pressure
Price Sensitivity Tempers Volume Growth Despite Rising Value Sales
Protein Launches by Local Leaders Reshape Consumer Value Perception and Competition
Smiltenes Piens Acquisition of Cesvaines Piens Strengthens Cheese Leadership
Protein Launches by Local Producers Challenge Private Label Expansion
Supermarkets, Hypermarkets and Discounters Drive Value-Focused Sales
Barbora and Rimi E-Veikals Support Gradual Online Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!