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Value Growth Outpaces Volume Amid Pricing Pressures and Polarised Consumer Behaviour
In 2026, pet care in the US exhibits a compelling growth profile, marked by a 4% increase in retail current value growth that outpaces volume growth, underscoring a premiumisation-driven industry despite persistent inflation and cautious consumer confidence. The category’s attractiveness is reinforced by the rising median household disposable income, which supports sustained demand for higher-value products amid a bifurcated consumer base balancing affordability and premiumisation. Digital commerce is transforming distribution, capturing nearly half of retail value sales and reshaping purchasing behaviours through subscription models and personalised experiences. The leading companies maintain their positions through scale and innovation, but face intensifying competition from wellness-focused disruptors leveraging science-backed nutrition and e-commerce agility. Multifunctional products with clear health claims increasingly drive differentiation, reflecting consumers’ desire for convenience and targeted benefits. Brands aiming to succeed in this environment must prioritise premium and multifunctional innovation, invest in digital channels, and tailor offerings to diverse consumer segments to capture growth in a polarised but expanding landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in USA?
- Which are the leading brands in Pet Care in USA?
- How are products distributed in Pet Care in USA?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the US
Value Growth Outpaces Volume Amid Pricing Pressures and Polarised Consumer Behaviour
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Value Growth Outpaces Volume Amid Pricing Pressures and Polarised Consumer Behaviour
Dog Food Dominates Volumes, While Premiumisation Drives Dynamism for Cat Food
Brands Leveraging Premiumisation and Multifunctionality Capture Growth with Science-Backed Innovation
Chart 2 The Honest Kitchen Launches Affordable Human Grade Clusters for Premium Quality Nutrition
Chart 3 GumPaws Multifunctional Gummy Supplements
Chart 4 Value Sales 2021-2031
Chart 5 Volume Sales 2021-2031
Chart 6 Value Sales by Category 2026
Chart 7 Pet Populations 2021-2026
Pet Owners Likely to Embrace Premiumisation Amid Shifting Consumption Patterns
Brands Set to Invest in Digital Commerce and Personalised Nutrition to Capture Growth
Chart 8 Analyst Insight for Pet Care
Innovation in Multifunctional Products and Partnerships to Drive Strategic Differentiation
Chart 9 Forecast Value Sales 2021-2031
Chart 10 Forecast Value Sales by Category 2026-2031
Nestlé and Mars Defend Their Lead Amid Rising Presence of Competitors
Wellness Disruptors and Private Label Products Reshape Competitive Opportunities
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Retail E-Commerce Reshapes Distribution with Rapid Growth and Channel Shifts
Disruptive Brands Expand Retail Reach through Specialised Partnerships and Innovation
Chart 13 Retail Channels 2021-2026
Advanced Formulations Featuring Health, Multifunctionality, and Transparency
Breakthroughs in Targeted Nutrition and Care
Chart 14 Royal Canin's Fresh Health Nutrition, a Life Stage Line for Targeted Wellness
Implications of the Latest Trends and Product Developments
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in the US
Key Data Insights
Pricing Pressures Reshape Consumption and Format Preferences among Cat Owners
Chart 22 Key Industry Trends for Cat Food
Pricing Pressures Reshape Consumption and Format Preferences among Cat Owners
Dry Cat Food Dominates Volumes While Multifunctionality Drives Innovation and Growth in Cat Treats
Annamaet, Hill’S and Nulo Lead Innovation with Multifunctional and Premium Formulations
Chart 23 Hill’s Launches Advanced Urinary and Hairball Control Formulae for Cats
Chart 24 Nulo Expands Gently Cooked Meals for Cats with Fresh Style Recipes
Chart 25 Value Sales 2021-2031
Chart 26 Volume Sales 2021-2031
Chart 27 Value Sales by Category 2026
Steady Volume Growth to Be Driven by Evolving Consumer Demographics and Premiumisation
Dry Cat Food Set to Maintain Dominance While Treats and Mixers Will Be the Fastest Growth Driver
Innovation in Multifunctionality and Transparency to Reshape Product Development and Consumer Loyalty
Chart 28 Analyst Insight for Cat Food
Chart 29 Forecast Value Sales 2021-2031
Chart 30 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Leverage Diversified Portfolios to Sustain Combined Dominance
Incremental Niche Gains and Premiumisation Shape Growth Opportunities for Emerging Players
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Retail E-Commerce Expands Its Lead through Premium Assortment and Autoship
Chart 33 Retail Channels 2021-2026
Multifunctionality and Premiumisation Drive Product Innovation
Players Offer Targeted Health Benefits and Different Formats to Attract Cat Owners
Chart 34 Annamaet Offers Weight Management Cat Food
Recent Trends Impact Business Strategies
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in the US
Key Data Insights
Economic Pressures and Rising Disposable Incomes Shape Consumer Spending
Chart 42 Key Industry Trends for Dog Food
Economic Pressures and Rising Disposable Incomes Shape Consumer Spending
Wet Dog Food Drives Value with Premiumisation, While Treats Gains Volume Momentum
Jinx and Instinct Innovate to Meet Premium and Fresh Demands
Chart 43 Jinx Premium Dog Treats with Clean Ingredients and Functional Benefits
Chart 44 Instinct Launches Fresh/Raw Meals to Meet Demand for Minimally Processed Food
Chart 45 Value Sales 2021-2031
Chart 46 Volume Sales 2021-2031
Chart 47 Value Sales by Category 2026
Premiumisation and Economic Pressures to Shape Moderate Growth Amid Price Sensitivity
Chart 48 Analyst Insight for Dog Food
Dry Dog Food Expected to Remain Dominant but Wet Food Will See Dynamic Growth
Manufacturers Adopt Value Clarity and Multifunctionality to Address Cost Pressures
Chart 49 Forecast Value Sales 2021-2031
Chart 50 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Face Share Erosion Amid Rising Private Label Presence
Innovative Launches Reshape the Competitive Dynamics
Competitive Landscape Influenced by Strategic Acquisitions
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Retail E-Commerce Leads Growth as Traditional Grocery Channels Decline
Emerging Retail Models and Premiumisation Shape Channel Competition
Chart 53 Retail Channels 2021-2026
Demand for Functional Health Benefits and Fresh, Minimally Processed Dog Food Drives Innovation
Product Innovations From Chewy and Goodgut Follow the Latest Trends
Chart 54 Chewy Expands E-commerce Influence with Launch of Get Real Fresh Dog Food
Polarisation and Rise of Independent Brands Impact the Competition
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in the US
Key Data Insights
Economic Challenges and Consumer Shifts Create Volume Moderation Amid Premium Growth
Chart 62 Key Industry Trends for Other Pet Food
Economic Challenges and Consumer Shifts Create Volume Moderation Amid Premium Growth
Bird Food Dominates Volumes, While Fish Food Shows Steady Growth
Laroy Group’S Cédé Multifunctional Egg Food Line Enhances Bird Nutrition and Market Appeal
Chart 63 CéDé Elevates Bird Nutrition withMultifunctional Line
Chart 64 Value Sales 2021-2031
Chart 65 Volume Sales 2021-2031
Chart 66 Value Sales by Category 2026
Price-Driven Growth Expected to Continue to Contrast with Volume Decline
Chart 67 Analyst Insight for Other Pet Food
Bird Food to Retain Volume Leadership While Fish Food Will Lead Value Growth
Premium Fresh Diets and Economic Pressures to Reshape Product Innovation and Channels
Chart 68 Forecast Value Sales 2021-2031
Chart 69 Forecast Value Sales by Category 2026-2031
Changing Shares and Positions at the Top, and Rising Private Label Competition
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Retail E-Commerce Leads Distribution, and Sales and Share Growth Continues
Chart 72 Retail Channels 2021-2026
Multifunctionality and Premiumisation Important in Product Innovation
A Focus on Health and Nutritional Efficiency
Chart 73 Mazuri Introduces Premium Koi Pond Nuggets for Enhanced Pond Fish Nutrition
Business Dynamics Shaped by Move to Premium Products
Chart 74 Economic Context for Other Pet Food
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Other Pet Food
Chart 78 Population 2021-2031
Chart 79 Consumer Expenditure 2021-2031
Chart 80 Population by Generation 2026
Pet Products in the US
Key Data Insights
Steady Growth Amid Economic Pressures and Shifting Consumer Priorities
Chart 81 Key Industry Trends for Pet Products
Steady Growth Amid Economic Pressures and Shifting Consumer Priorities
Other Pet Products Dominates Value Sales While Pet Healthcare Leads Growth
Brands Pioneer Premium, Science-Led Wellness Products
Chart 82 Pet Honesty Launches Dual Texture Dental Bites with Oral Health Benefits
Chart 83 Royal Canin Offers Premium Supplements for Pet Wellness
Chart 84 Value Sales 2021-2031
Chart 85 Value Sales by Category 2026
Millennials and Gen Z Expected to Drive Growth for Pet Products
Chart 86 Analyst Insight for Pet Products
Pet Healthcare Anticipated to Lead Value Growth, While Other Pet Products Will Remain the Largest
Innovation Will Reshape the Competition and Require Players to Adapt
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Nestlé Purina Reinforces Its Lead through Innovation Amid Moderate Concentration Shifts
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Retail E-Commerce Extends Its Dominance Due to Product Mix and Convenience
Chart 91 Retail Channels 2021-2026
New Product Development Focuses on Advanced Manufacturing and Multifunctionality
Recent Launches Highlight the Trends Towards Premiumisation and Multifunctionality
Chart 92 Other Half Launches Doggie Dental, an Oral Health Postbiotic for Dogs
Commercial Implications of New Advanced Formulations
Chart 93 Economic Context for Pet Products
Chart 94 Real Gdp Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Pet Products
Chart 97 Population 2021-2031
Chart 98 Consumer Expenditure 2021-2031
Chart 99 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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