Select Country Report
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
India’s pet care landscape in 2026 demonstrates exceptional resilience and expansion compared to many of its Asia Pacific peers, driven by accelerating urbanisation, rising disposable incomes, and evolving consumer attitudes that elevate pets to family members. This growth is underpinned by a significant shift towards premium and health-oriented products, particularly in wet cat food and specialised pet products such as health-led grooming and orthopaedic accessories, reflecting a sophisticated and discerning urban clientele. Leading manufacturers maintain high shares, yet emerging challenger brands capitalise on transparency, science-backed credentials, and direct-to-consumer approaches to capture niche premium demand. Retail innovation, notably the rapid rise of retail e-commerce and app-based subscription models, reshapes purchasing habits by delivering convenience and personalised experiences, which align with the busy lifestyles of urban professionals. Integrated pet health centres offering vet-led wellness services further transform consumer expectations from episodic care to continuous health management, reinforcing premiumisation and higher consumer spending. Overall, the Indian pet care industry presents an attractive opportunity for brands that combine innovation in product development, digital engagement, and omnichannel distribution to meet the sophisticated needs of a growing urban pet owner base.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in India?
- Which are the leading brands in Pet Care in India?
- How are products distributed in Pet Care in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in India
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Strong Growth Driven by Rising Health Focus and Premium Demand among Urban Pet Owners
Chart 2 Supertails Raises Series C Funding and Launches Quick Commerce to Reshape Pet Care Distribution in India
Dog Food Leads Volumes and Values, While Cat Food Drives Dynamic Premium Growth
Smylo’S Shark Tank Success Highlights Influence of Premiumisation on Purchasing
Chart 3 Zigly's 2025 Acquisitions and Expansion Signal India's Shift to Integrated Pet Health Ecosystems
Chart 4 Value Sales 2021-2031
Chart 5 Volume Sales 2021-2031
Chart 6 Value Sales by Category 2026
Chart 7 Pet Populations 2021-2026
Urban Professionals to Drive Sustained Pet Care Expansion through Adoption and Spending
Chart 8 Analyst Insight for Pet Care
Dog Food Expected to Retain Volume Leadership While Cat Food Will Capture the Fastest Growth
Technology Adoption and Premiumisation Anticipated to Reshape Pet Care Offerings and Business Models
Chart 9 Forecast Value Sales 2021-2031
Chart 10 Forecast Value Sales by Category 2026-2031
Mars, Indian Broiler Group and Royal Canin Consolidate Their Lead through Innovation and Distribution
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Retail E-Commerce Reshapes Urban Pet Care Purchasing Habits
Chart 13 Retail Channels 2021-2026
Functional Formulations and Clean Label Nutrition Drive Advancement
Challenger Brands Introduce Advanced Nutritional and Wellness Solutions
Chart 14 Smylo Secures Shark Tank India Investment to Grow Premium Fresh Cat Food Brand
Value Creation and Margin Expansion through Premium Product Offerings
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in India
Key Data Insights
Premium Wet Cat Food Sees the Strongest Growth as Urban Owners Trade up for Quality
Chart 22 Key Industry Trends for Cat Food
Premium Wet Cat Food Sees the Strongest Growth as Urban Owners Trade up for Quality
Mankind Pharma Expands Petstar with Premium Health-Forward Cat Food Launch
Chart 23 Mankind Pharma Strengthens Petstar Portfolio with Launch of Petstar Delight Cat Food Range
Nestlé Purina Expands Friskies Variants via Pet Specialists and Retail E-Commerce
Chart 24 Nestlé Purina Scales Presence of Friskies Via India-Focused Cat Food Variants Across Distribution Channels
Chart 25 Value Sales 2021-2031
Chart 26 Volume Sales 2021-2031
Chart 27 Value Sales by Category 2026
Tier-2 Cat Owners Set to Drive Growth, While Wet Cat Food to Gain Prominence
Veterinary Influence Expected to Drive Demand for Functional and Science-Backed Nutrition
Chart 28 Analyst Insight for Cat Food
Omnichannel Distribution Strategies to Enhance Accessibility and Consumer Engagement
Chart 29 Forecast Value Sales 2021-2031
Chart 30 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Remain Dominant Thanks to Brand Loyalty
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Pet Shops and E-Commerce Lead Distribution Due to Evolving Consumer Preferences
Chart 33 Retail Channels 2021-2026
Premiumisation Drives Health-Focused Product Development
Wellness Integration Shapes Proactive Pet Healthcare Ecosystems
Chart 34 Supertails Launches India's First Fear-Free Certified Vet Clinic, Bridging Pet Health and Nutrition
Omnichannel Strategies Target Convenience-Driven Urban Consumers
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in India
Key Data Insights
Premiumisation Drives Value Growth Amid Evolving Consumer Preferences
Chart 42 Key Industry Trends for Dog Food
Premiumisation Drives Value Growth Amid Evolving Consumer Preferences
Chart 43 Nestlé's Stake in Drools Signals Global Confidence in Growth for Premium Dog Food in India
Dry Dog Food Remains Largest by Volume, While Wet Dog Food Captures Rapid Growth
Brands Integrate Health Focus with Vet Endorsement to Meet Wellness Demand
Chart 44 India's Dog Owners Shift to Functional, Health-Focused Nutrition as Pet Wellness Awareness Deepens
Chart 45 Value Sales 2021-2031
Chart 46 Volume Sales 2021-2031
Chart 47 Value Sales by Category 2026
Existing Dog Owners to Become Increasingly Engaged, Which Will Sustain Growth
Chart 48 Analyst Insight for Dog Food
Dry Dog Food to Retain Volume Leadership, While Wet Food Set to Accelerate the Fastest
Health Focus and Geographic Expansion Set to Reshape Business Strategies for Growth
Chart 49 Forecast Value Sales 2021-2031
Chart 50 Forecast Value Sales by Category 2026-2031
Mars Maintains Leadership Despite Slight Share Decline, Due to Strong Brand Recognition
New Entrants and Innovation to Spur Gradual Competitive Shifts Due to Untapped Growth Potential
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Pet Shops and Superstores and Retail E-Commerce Shape Dog Food Retail
Chart 53 Retail Channels 2021-2026
Formulations Evolve to Meet Changing Dietary Benchmarks
Demographic Transitions Reshape Volume Expectations
Chart 54 Shift to Smaller Dog Breeds Moderates Volume Growth in Dog Food
Strategic Investments and Regional Expansion Drive Growth
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in India
Key Data Insights
Steady Growth Constrained by Niche Hobbyist Base and Dominance of Informal Feed
Chart 62 Key Industry Trends for Other Pet Food
Steady Growth Constrained by Niche Hobbyist Base and Dominance of Informal Feed
Fish Food Leads Volumes, with Premiumisation Driven by Scientific Innovation
Chart 63 Fish Food Relies on Government Support as Packaged Fish Food Volumes Stay Constrained
Retail E-Commerce and Specialist Brands Unlock Niche Demand across Dispersed Consumers
Chart 64 Supertails' Quick Commerce Expansion Improves Access to Specialist Other Pet Food
Chart 65 Value Sales 2021-2031
Chart 66 Volume Sales 2021-2031
Chart 67 Value Sales by Category 2026
Hobbyist Engagement and Consumer Education to Drive Growth
Fish Food to Lead Sales, While Small Mammal/Reptile Food Set to Achieve Fastest Growth through Innovation
Digital-First Strategies and Rising Incomes to Unlock Premium Growth Opportunities
Chart 68 Forecast Value Sales 2021-2031
Chart 69 Forecast Value Sales by Category 2026-2031
Leading Player Maintains Its Position as the Category Remains Stable and Concentrated
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
E-Commerce Platforms Expand Their Reach to Dispersed Hobbyist Consumers
Specialist Online Retailers Leverage Quick Commerce to Capture Niche Demand
Chart 72 Retail Channels 2021-2026
Functional Formulations and Species-Specific Nutrition Drive Advancement in Other Pet Food
International and Domestic Brands Introduce Advanced Nutritional Profiles
Chart 73 Taiyo Launches Premium BUGS IN Insect-Based Fish Food
Value Creation and Margin Expansion through Advanced Product Offerings
Chart 74 Economic Context for Other Pet Food
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Other Pet Food
Chart 78 Population 2021-2031
Chart 79 Consumer Expenditure 2021-2031
Chart 80 Population by Generation 2026
Pet Products in India
Key Data Insights
Other Pet Products Takes the Lead as Premiumisation Reshapes Spending
Chart 81 Key Industry Trends for Pet Products
Other Pet Products Takes the Lead as Premiumisation Reshapes Spending
Zigly’S Launch Exemplifies Health Focus Driving Product Innovation
Chart 82 Zigly Launches Dental Hygiene and Grooming Products at International Happy Pets Day 2025
Omnichannel Retailers Evolve with Services to Navigate Market Shifts
Chart 83 Supertails Pivots to Services to Counter Quick Commerce Disruption
Chart 84 Value Sales 2021-2031
Chart 85 Value Sales by Category 2026
Leveraging Product Innovation to Drive Growth in Urban Areas
Rapid Growth for Pet Products through Urbanisation and Pet Humanisation
Expansion of Omnichannel and Subscription Models to Enhance Loyalty
Chart 86 Forecast Value Sales 2021-2031
Chart 87 Forecast Value Sales by Category 2026-2031
Leading Manufacturers Sustain Their Positions but Opportunities for Smaller Players Remain
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Retail E-Commerce and Pet Shops and Superstores Lead Distribution, Driven by Convenience and Expertise
Chart 90 Retail Channels 2021-2026
Urban Pet Owners Drive Health and Premium Lifestyle Trends
Zigly and Shoppers Stop Exemplify Health and Premium Product Launches
Chart 91 Shoppers Stop Introduces Premium Pet Accessories Via Heads Up For Tails Tie-Up
Supertails Pivots to Services to Strengthen Omnichannel Loyalty
Chart 92 Economic Context for Pet Products
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Pet Products
Chart 96 Population 2021-2031
Chart 97 Consumer Expenditure 2021-2031
Chart 98 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!