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Steady Growth Driven by Rising Pet Ownership and Evolving Consumer Attitudes
Pet care in China in 2026 is expected to see robust retail current value growth driven by rising pet ownership and evolving consumer preferences prioritising health and science-backed products, despite broader economic caution and a slight decline in dog food volumes. The category’s resilience reflects strong consumer willingness to invest in premium and functional offerings, supported by the increasing median household disposable income. Cat food is set to lead volume and value growth in 2026 through specialised nutrition, while pet products, particularly pet healthcare, will also deliver dynamic value expansion. Innovation is centred on pet health and wellness, with brands leveraging scientific validation and AI technologies to enable personalised feeding and proactive care, elevating premiumisation beyond luxury into accessible functional upgrading. Regulatory tightening fosters consolidation, favouring companies with strong research and development, supply chain control, and agility in meeting consumer health demands. In terms of distribution, retail e-commerce is expected to command a 62% share of sales, propelled by digital innovations such as livestream and quick commerce, while offline channels like veterinary clinics sustain brand trust and specialist engagement. Together, these factors position China as an attractive market requiring brands to focus on science-led product differentiation, AI integration, compliance excellence, and omnichannel strategies to capitalise on long-term wellbeing trends and digital retail transformation.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in China?
- Which are the leading brands in Pet Care in China?
- How are products distributed in Pet Care in China?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in China
Steady Growth Driven by Rising Pet Ownership and Evolving Consumer Attitudes
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Steady Growth Driven by Rising Pet Ownership and Evolving Consumer Attitudes
Cat Food Leads Volume Growth While Pet Products Drives Value Expansion
Royal Canin Leads Pet Wellness Innovation
Chart 2 Royal Canin Dry and Wet Food for Senior Cats
Premium and Ai-Integrated Pet Care Products Increasingly Important
Chart 3 HONESTBITE Expands its Portfolio with Complete premium Baked Food Line
Chart 4 Value Sales 2021-2031
Chart 5 Volume Sales 2021-2031
Chart 6 Value Sales by Category 2026
Chart 7 Pet Populations 2021-2026
Rising Incomes and Targeted Nutrition to Drive Steady Expansion
Leading Brands Will Adopt Science and Ai to Personalise and Prove Health Benefits
Chart 8 What's Next? for Pet Care
Regulatory Tightening and R&D Focus Will Accelerate Premiumisation and Consolidation
Chart 9 Forecast Value Sales 2021-2031
Chart 10 Forecast Value Sales by Category 2026-2031
Gambol Pet Group and Royal Canin Shape Premiumisation with Innovation and Value
Rosy Fresh and Baked Food Innovations Accelerate Diversification and Supply Chain Control
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Retail E-Commerce Leads Distribution with Rapid Digital Channel Innovation
Chart 13 Retail Channels 2021-2026
Health and Wellness Driving Functional Nutrition
Artificial Intelligence Is Transforming Care Ecosystems
Chart 14 Petkit Introduces the World’s First Fully Automatic AI Wet Food Feeder
Accessible Premiumisation and Advanced Manufacturing
Chart 15 Economic Context for Pet Care
Chart 16 Real Gdp Growth 2021-2031
Chart 17 Inflation 2021-2031
Chart 18 Consumer Context for Pet Care
Chart 19 Population 2021-2031
Chart 20 Consumer Expenditure 2021-2031
Chart 21 Population by Generation 2026
Cat Food in China
Key Data Insights
Steady Retail Growth Reflects Expanding Cat Ownership and Evolving Feeding Habits
Chart 22 Key Industry Trends for Cat Food
Steady Retail Growth Reflects Expanding Cat Ownership and Evolving Feeding Habits
Dry Cat Food Leads Volumes, but Wet Cat Food Gains Momentum with Hydration Benefits
Chart 23 Care Launches New Mixers with Functional, Human-Grade Ingredients
Royal Canin and Honestbite Drive Health and Premiumisation Trends with Tailored Innovations
Chart 24 In 2026, Royal Canin Launches Comprehensive Dry and Wet Food for Senior Cats
Chart 25 Value Sales 2021-2031
Chart 26 Volume Sales 2021-2031
Chart 27 Value Sales by Category 2026
Dry Cat Food to Remain Dominant While Wet Cat Food Will See the Fastest Growth
Leading Companies Adopt Advanced Processing and Regulatory Compliance to Drive Quality
Chart 28 What's Next? for Cat Food
Rising Consumer Confidence and Education to Reshape Purchasing and Supply Chain Dynamics
Chart 29 Forecast Value Sales 2021-2031
Chart 30 Forecast Value Sales by Category 2026-2031
Leading Players Strengthen Positions through Strategic Portfolios and Consumer Trust
Chart 31 Company Shares 2025
Chart 32 Brand Shares 2025
Retail E-Commerce Captures the Majority of Value Share and Maintains Growth
Offline Retailers Face Declining Shares Amid Channel Shifts, While Veterinary Clinics Remains Significant
Chart 33 Retail Channels 2021-2026
Regulatory Developments and Technological Advances Drive Innovation
Advanced Manufacturing Techniques Address Nutrition and Safety Concerns
Chart 34 HONESTBITE Expands its Portfolio with Complete Baked Food Line in the Premium Segment
Business Impact of Product Innovation in Cat Food
Chart 35 Economic Context for Cat Food
Chart 36 Real Gdp Growth 2021-2031
Chart 37 Inflation 2021-2031
Chart 38 Consumer Context for Cat Food
Chart 39 Population 2021-2031
Chart 40 Consumer Expenditure 2021-2031
Chart 41 Population by Generation 2026
Dog Food in China
Key Data Insights
Steady Retail Value Growth Supported by Urbanisation, and Premium Demand among Younger Pet Owners
Chart 42 Key Industry Trends for Dog Food
Steady Retail Value Growth Supported by Urbanisation, and Premium Demand among Younger Pet Owners
Dry Dog Food Leads Volume Sales, While Wet Dog Food Leads Growth Due to Health Benefits
Hill's Leverages Health-Driven Innovation to Capture Discerning Pet Owners
Multifunctional Dog Treats and Mixers Drive Premiumisation
Chart 43 Value Sales 2021-2031
Chart 44 Volume Sales 2021-2031
Chart 45 Value Sales by Category 2026
Chart 46 Hill's Science Diet Launches New Dog Food for Targeted Weight Management
Chart 47 Crazydog Highlights Health Benefits Through Single Ingredient Whole-Cut Jerky Treats
Premiumisation and Functional Nutrition Set to Drive Value Growth Amid Minimal Volume Rise
Brands Set to Innovate with Targeted Formulae and Embrace Ai to Personalise Pet Nutrition
Chart 48 What's Next? for Dog Food
Functional Innovation and New Processing Technologies to Reshape Competition and Consumer Engagement
Chart 49 Forecast Value Sales 2021-2031
Chart 50 Forecast Value Sales by Category 2026-2031
Leading Players Consolidate Positions through Innovation and Channel Breadth
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Retail E-Commerce Outpaces Offline Channels through Social Commerce and Instant Retail
Chart 53 Retail Channels 2021-2026
Move Towards Health, Transparency, and Versatile Feeding Solutions in Dog Food
Health and Versatility Are Notable Features of Product Innovation
Chart 54 Pure Natural Launches Dry Dog Food for Puppies, Mixing Kibble and Freeze-Dried Ingredients
Brands Successfully Build Consumer Trust through Innovation and Quality
Chart 55 Economic Context for Dog Food
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Dog Food
Chart 59 Population 2021-2031
Chart 60 Consumer Expenditure 2021-2031
Chart 61 Population by Generation 2026
Other Pet Food in China
Key Data Insights
Younger Consumers and Digital Channels Reshape Niche Pet Food Demand
Chart 62 Key Industry Trends for Other Pet Food
Younger Consumers and Digital Channels Reshape Niche Pet Food Demand
Fish Food Dominates Volumes, Driven by Broad Consumer Base and Steady Demand
Brands Leverage Health and Premium Innovation to Capture Niche Pet Owners
Chart 63 BCM Launches Natural Dietary Fibre Hairball Paste, Revolutionising Rabbit Digestive Health
Chart 64 Value Sales 2021-2031
Chart 65 Volume Sales 2021-2031
Chart 66 Value Sales by Category 2026
Younger Consumers Set to Drive Growth in Fish Food Amid Shifting Pet Ownership
Digital Engagement and Informed Feeding to Reshape Niche Pet Nutrition
Pet Specialist Retailers and E-Commerce to Catalyse Innovation and Growth
Chart 67 Forecast Value Sales 2021-2031
Chart 68 Forecast Value Sales by Category 2026-2031
Leading Players in Fish Food Increase Their Strength in Overall Other Pet Food
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Retail E-Commerce Maintains Growth as Offline Channels Decline
Retail E-Commerce Drives Species-Specific Sales with Broad Appeal
Chart 71 Livestream Commerce Drives Discovery and Sales of Other Pet Food
Chart 72 Retail Channels 2021-2026
Product Development Focuses on Preventive Health and Ingredients
Recent Innovations Demonstrate Species-Specific Support and Premiumisation
Chart 73 IGG Launches China's First USDACertified Organic Parrot Pellet, Setting new Premium Standard
Recent Developments Impact the Competitive Dynamics in Other Pet Food
Chart 74 Economic Context for Other Pet Food
Chart 75 Real Gdp Growth 2021-2031
Chart 76 Inflation 2021-2031
Chart 77 Consumer Context for Other Pet Food
Chart 78 Population 2021-2031
Chart 79 Consumer Expenditure 2021-2031
Chart 80 Population by Generation 2026
Pet Products in China
Key Data Insights
Steady Growth Driven by Rising Incomes and Pet Humanisation
Chart 81 Key Industry Trends for Pet Products
Steady Growth Driven by Rising Incomes and Pet Humanisation
Other Pet Products Dominates Value While Cat Litter and Pet Healthcare Drive Growth
Red Dog and Nourse Leverage Innovation to Capture Health Trends
Chart 82 Red Dog Scales Functional Pet Nutrition with Soft Chews and Premium Gold Label Products
Ai?For Data-Driven Health, and Products to Facilitate Pet Travel
Chart 83 PetKit Introduces the World’s First Fully Automatic AI Wet Food Feeder
Chart 84 Value Sales 2021-2031
Chart 85 Value Sales by Category 2026
Rising Health Awareness and Tech Adoption Set to Propel Steady Growth
Other Pet Products to Remain Dominant, While Pet Healthcare Will Maintain Accelerated Growth
Chart 86 What's Next? for Pet Products
Connected Platforms to Transform Consumer Engagement and Retail Models
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Leading Companies Face Share Erosion Amid Rising Fragmentation From Specialists
Emerging Brands Can Leverage Innovation and E-Commerce to Reshape Consumer Preferences
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Retail E-Commerce Expands Dominance with Strategic Platform Support
Offline Grocery Retailers Face Share Erosion
Chart 91 Retail Channels 2021-2026
Trends Driving Innovation Include Pet Health and Increasing Pet Mobility
Health, Lifestyle and Technological Innovations Impact Product Launches in Pet Products
Chart 92 Ruffwear Opens First Offline Pet Outdoor Gear Store
Recent Developments Have an Impact on Business Dynamics and Distribution
Chart 93 Economic Context for Pet Products
Chart 94 Real Gdp Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Pet Products
Chart 97 Population 2021-2031
Chart 98 Consumer Expenditure 2021-2031
Chart 99 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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