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Premiumisation Drives Value Growth Despite Economic Headwinds
Pet care in Austria in 2026 demonstrates resilience and steady expansion through a distinct focus on premium and health-enhancing offerings. The market benefits from rising household disposable incomes, enabling consumers to selectively trade up despite lingering price sensitivity. Selective premiumisation supports value and volume growth, reflecting a sophisticated consumer base that prioritises multifunctional, natural, and sustainable products aligned with human health and wellness trends. Innovation in fresh, functional dog food and specialised cat food, alongside eco-conscious pet products, positions the market as attractive for brands that invest in scientific formulations and sustainability. Retailers that blend experiential in-store services with expanding online channels, particularly those offering expert advice and subscription convenience, secure a competitive advantage. Companies that embrace personalised, health-driven solutions and transparent sustainability commitments are best poised to capture growth and consumer loyalty in Austria’s evolving pet care environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Austria?
- Which are the leading brands in Pet Care in Austria?
- How are products distributed in Pet Care in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Austria
Premiumisation Drives Value Growth Despite Economic Headwinds
Key Data Insights
Chart 1 Key Industry Trends for Pet Care
Premiumisation Drives Value Growth Despite Economic Headwinds
Dog Food Innovation Captures Consumer Interest with Functional and Fresh Options
Health and Wellness, Premiumisation and Sustainability Impact Pet Care
Chart 2 Value Sales 2021-2031
Chart 3 Volume Sales 2021-2031
Chart 4 Value Sales by Category 2026
Summary 1 Pet Populations 2021-2026
Pet Owners Will Prioritise Premiumisation and Health, Driving Steady Growth
Cat Food to Remain Largest in Value Terms While Dog Food Will Lead Value Growth with Fresh Innovation
Sustainability and Ai Innovation to Reshape Pet Care Business Strategies
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Leading Manufacturers and Retailers Reshape Landscape through Health Focus
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Fressnapf Drives Specialist Retailers to Top Position with Loyal Customers
Retail E-Commerce Continues to Grow, with Specialists Enhancing Convenience and Trust
Chart 9 Retail Channels 2021-2026
Peturo Drives Health-Focused Innovation with Functional Products
Chart 10 Mammaly Offers – Prebiotics for Better Gut Health and Immunity
Premium Nutrition From Smoothiedog to Support Dogs' Immune Health
Chart 11 Smoothiedog Immunio by G.O.A.T.
Innovation and Growth Driven by Sustainability
Chart 12 Labbvenn Dog Pillow Møvik – Comfort with Sustainability
Chart 13 Economic Context for Pet Care
Chart 14 Real Gdp Growth 2021-2031
Chart 15 Inflation 2021-2031
Chart 16 Consumer Context for Pet Care
Chart 17 Population 2021-2031
Chart 18 Consumer Expenditure 2021-2031
Chart 19 Population by Generation 2026
Cat Food in Austria
Key Data Insights
Premium and Budget Offerings Drive Dual Growth Amid Cautious Consumer Spending
Premium and Budget Offerings Drive Dual Growth Amid Cautious Consumer Spending
Wet Cat Food Dominates Sales, Supported by Health and Wellness Innovations
Functional Treats and Insect Protein Products Reshape Consumer Preferences and Trust
Chart 20 Katkare Immuno Bites Make Being Healthy a Treat
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Austrian Cat Owners to Elevate Spending Despite Limited Cat Population Growth
Wet Cat Food to Maintain Dominance While Treats and Mixers Will Lead Growth with a Health Focus
Personalised Nutrition and Transparency Will Shape Innovation and Consumer Loyalty
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Mars Austria and Maintain Their Lead Amid Fairly Stable Competitive Structure
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Pet Shops and Superstores Expands Its Share at the Expense of Supermarkets
Retail E-Commerce Sees Growth with Convenience and Expert Content Boosting Sales
Chart 28 Retail Channels 2021-2026
Chart 29 Economic Context for Cat Food
Chart 30 Real Gdp Growth 2021-2031
Chart 31 Inflation 2021-2031
Chart 32 Consumer Context for Cat Food
Chart 33 Population 2021-2031
Chart 34 Consumer Expenditure 2021-2031
Chart 35 Population by Generation 2026
Dog Food in Austria
Key Data Insights
Value Growth Driven by Premiumisation Amid Minimal Volume Growth and Demographic Constraints
Value Growth Driven by Premiumisation Amid Minimal Volume Growth and Demographic Constraints
Dry Dog Food Leads Volumes, While Dog Treats and Mixers Shows the Fastest Growth
Mac’S Vetcare and Vitakraft Collagen Chews Illustrate Rising Health and Multifunctionality Demands
Chart 36 Mac’S Vetcare – New Pet Food Line for Improved Health Support in Dogs
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Manufacturers to Drive Value Growth through Premium Innovation and Price Gains
Dry Dog Food Will Remain the Largest by Volume While Treats and Mixers Set to Grow Fastest
Innovations in Fresh and Functional Food to Reshape Consumer Preferences and Sales
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Specialist Retailers Gain Share as Mainstream Leaders Face Premium Challenges
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Fressnapf Solidifies Pet Shops and Superstores as the Top Destination for Purchasing Dog Food
Omnichannel Retailing Expected to Become Increasingly Important
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Dog Food
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Dog Food
Chart 49 Population 2021-2031
Chart 50 Consumer Expenditure 2021-2031
Chart 51 Population by Generation 2026
Other Pet Food in Austria
Key Data Insights
Selective Trading up Supports Moderate Value Growth Despite Low Volume Increase
Selective Trading up Supports Moderate Value Growth Despite Low Volume Increase
Small Mammal/Reptile Food Leads Volumes with Functional and Convenience Appeal
Vitakraft and Multifit Lead Health- and Sustainability-Driven Product Innovations
Chart 52 Multifit Blütenheu with Added Benefits
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Urban Pet Owners to Drive Steady Growth through Selective Premiumisation
Small Mammal/Reptile Food Will Continue to Lead Growth as Consumers Seek Premium Solutions
Manufacturers to Embrace Sustainability and Innovation to Capture Discerning Consumers
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Leading Brands Strengthen Positions through Private Label and Innovation
Private Label Growth and Innovation Create Competitive Opportunities
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Pet Shops and Superstores Maintains Dominance with Specialist Appeal
Chart 60 Retail Channels 2021-2026
Chart 61 Economic Context for Other Pet Food
Chart 62 Real Gdp Growth 2021-2031
Chart 63 Inflation 2021-2031
Chart 64 Consumer Context for Other Pet Food
Chart 65 Population 2021-2031
Chart 66 Consumer Expenditure 2021-2031
Chart 67 Population by Generation 2026
Pet Products in Austria
Key Data Insights
Austrian Pet Owners Drive Premiumisation Amid Steady Economic Growth
Austrian Pet Owners Drive Premiumisation Amid Steady Economic Growth
Cat Litter Sees Hygiene Innovation and Steady Value Growth Despite Dominance of Other Pet Products
Innovative Products and Tech Adoption Fuel Growth for Other Pet Products
Chart 68 Picture 1Knuffelwuff Orthopädisches Hundebett Leon – Orthopaedic Comfort for Dogs
Chart 69 Value Sales 2021-2031
Chart 70 Value Sales by Category 2026
Austrian Pet Owners Embrace Premium and Tech-Driven Solutions for Steady Growth
Cat Litter Maintains Leadership While Pet Healthcare Leads Growth through Wellbeing Focus
Innovation in Sustainability and Digitalisation to Reshape Product Offerings and Competition
Chart 71 Forecast Value Sales 2021-2031
Chart 72 Forecast Value Sales by Category 2026-2031
Fressnapf and Rewe Reinforce Their Lead through Private Label Expansion
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Fressnapf Contributes to the Dominance of Pet Shops and Superstores
Chart 75 Retail Channels 2021-2026
Chart 76 Economic Context for Pet Products
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Pet Products
Chart 80 Population 2021-2031
Chart 81 Consumer Expenditure 2021-2031
Chart 82 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
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This report originates from Passport, our Pet Care research and analysis database.
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