Zebra striping trend reshapes drinking habits as alcohol market flatlines at 0.6% growth
Although the global alcoholic drinks industry has reached 253 billion litres in 2024, growth appears to be stagnating.
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Although the global alcoholic drinks industry has reached 253 billion litres in 2024, growth appears to be stagnating.
2024年のアルコール飲料世界市場は2,530億リットルに達したものの、前年比成長率(数量ベース)は0.6%に留まり、成長の停滞が続いています。こうした状況の中、消費者の間ではアルコール摂取を抑えるための「ゼブラ・ストライピング」が広がっています。
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