Stephen Dutton, Global Insight Manager for Travel at Euromonitor International, explains how rising demand from affluent travellers is helping to fuel rapid growth in Europe’s luxury hotel sector. The article explores how luxury hotel revenues have significantly outpaced other accommodation categories, as high-net-worth consumers continue to prioritise premium travel experiences despite soaring room rates.

European cities continue to dominate global travel rankings while Asia sees rapid tourism growth, and Nadejda Popova, senior manager, highlights that international arrivals rose 8% to 702 million alongside a shift toward more sustainable, personalized and innovation-driven city experiences supported by AI and infrastructure investment.

Prudence Lai, consultant, discusses how BTS’s global tour is driving an unprecedented spike in hotel bookings, reshaping travel trends and boosting local economies, with a focus on the interplay between entertainment events and hospitality sector growth.

Featuring Euromonitor data, this piece outlines the world’s top ten tourist cities for 2026, providing in-depth analysis of emerging travel hotspots and the factors influencing global tourism trends, with insights on visitor flows and city competitiveness.

Prudence Lai, consultant, analyses the explosive effect of BTS’s comeback tour on global concert tourism, spotlighting massive increases in hotel searches and the broader impact on travel, entertainment, and destination marketing.

CNBC references Euromonitor insights to analyse the resurgence of denim in popular culture, examining how high-profile campaigns and celebrity endorsements are shaping consumer demand, industry innovation and competitive strategies across major fashion brands in 2025.