Matthew Barry, Global Insight Manager for Packaged Food at Euromonitor International, discusses the factors driving continued growth in global protein demand, including rising health awareness, government nutrition initiatives and changing consumer eating habits. The article highlights how protein-rich foods and supplements have become a major growth category, while noting that affordability, product quality and evolving dietary preferences will shape future demand.

Matthew Barry, Global Insight Manager for Packaged Food at Euromonitor International, explores the growing role of protein in the global wellness market, as consumers increasingly associate protein with healthy ageing, weight management and overall wellbeing. The article examines how demand for high-protein products is expanding across food, beverages, supplements and beauty, while highlighting the importance of quality, affordability and functional benefits in sustaining long-term growth.

Tom Rees, global insight manager for staple foods, discusses the decline in cereal sales and changing consumer preferences in the breakfast food industry.