Shirley Lu Senior Research Manager
shanghai
Chinese, English
About Shirley
Shirley is a Senior Research Manager at Euromonitor International's Shanghai office. She leads research for beauty and fashion, food and nutrition and channels in Shanghai.
Expertise
Shirley advises clients across a range of industries including, but not limited to, beauty and personal care, consumer health, apparel and footwear, packaged food and retailing. Key topics she covers include industry forecasting, competitive landscape analysis, channel analysis, opportunities and threats, amongst others. Prior to joining Euromonitor, Shirley worked in other research agencies with a similar focus to her current role - delivering high-quality, in-depth insight and knowledge of consumer goods to her clients.
Related to Cooking Ingredients and Meals
Proteinmaxxing and the Future of Protein Demand
13 Jul 26At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
Matthew Barry
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena
Growth of Bakery Products in Asia Will Be Won in Snacking
10 Jun 26Asia Pacific’s bakery market is entering a more dynamic phase. The biggest opportunity will not come from trying to make bakery a daily staple in rice- and noodle-led diets, where retail volume consumption of bread is only a third that of rice in Asia. It will come from repositioning bakery as an impulse-led, indulgent and increasingly health-aware snacking proposition.
Emil Fazira