Shirley Lu Senior Research Manager
shanghai
Chinese, English
About Shirley
Shirley is a Senior Research Manager at Euromonitor International's Shanghai office. She leads research for beauty and fashion, food and nutrition and channels in Shanghai.
Expertise
Shirley advises clients across a range of industries including, but not limited to, beauty and personal care, consumer health, apparel and footwear, packaged food and retailing. Key topics she covers include industry forecasting, competitive landscape analysis, channel analysis, opportunities and threats, amongst others. Prior to joining Euromonitor, Shirley worked in other research agencies with a similar focus to her current role - delivering high-quality, in-depth insight and knowledge of consumer goods to her clients.
Related to Cooking Ingredients and Meals
Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments
26 May 26This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.
Jared Conway
The New Wellness Claim Ladder: From Baseline to Benefit
18 May 26As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.
Karine Dussimon
Lessons From Past Global Crises for the Iran War
27 Apr 26As the Iran war brings economic disruption to global consumer markets, Euromonitor looks back at previous crises – the 2008 global financial crisis, the COVID-19 pandemic and the war in Ukraine to understand how each of these crises changed consumer markets.
Camilla Butler