Miri Eliyahu Senior Consultant: Products
chicago
English, Hebrew
About Miri
Miri is responsible for qualitative and quantitative analysis leading to market sizing and shares within the food and beverage industries in the US.
Miri has a focus on plant-based and protein alternatives in food nutrition. Her expertise also encompasses wine, RTDs and ice cream and dairy alternatives in the US. Previously, Miri worked on research in alcoholic drinks, snacks, and dairy. She has also authored a number of global company profiles on cooking ingredients and meals and staple foods.
Recently Published Work
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu
The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries
29 Jan 26Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Miri Eliyahu
The Protein Paradox: When Health Claims Become Table Stakes
23 Oct 25In the CPG competitive landscape, product claims have long been viewed as a strategic tool for differentiation and premium pricing. Health-focused claims have historically commanded price premiums as consumers demonstrate willingness to pay more for perceived nutritional benefits.
Miri Eliyahu