Dmitrij Gerok Senior Analyst
vilnius
English, Lithuanian, Russian
About Dmitrij
Dmitrij creates drinks and tobacco related content, and assists research through the use of programming tools for market research in Eastern Europe (for example, web scraping and data engineering). He conducts automatic data quality control for the drinks and tobacco industries in Eastern Europe and for alcoholic drinks globally. He is also a member of the alcoholic drinks central project team.
Expertise
Dmitrij advices clients across alcoholic drinks, soft drinks, hot drinks, tobacco and cannabis in Eastern Europe. He has a particular interest in applying data science and technology in market research. He has additional experience and interest in Euromonitor's VIA system. During his time at Euromonitor, Dmitrij has also researched retailing, food and nutrition and consumer foodservice. He also assisted in creating the company's eSports dashboard.
Related to Alcoholic Drinks
Drinks at the National Restaurant Association Show - Key Takeaways
29 May 26Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
