Finding Opportunities for New Product Development

You’re here because you want to successfully create and launch products. Your first step should be analysing the right market intelligence to identify new product development (NPD) opportunities that can help you drive growth.

Where do products first appear online? When are those products hitting digital shelves? Which brands are expanding e-commerce distribution (or being discontinued)? And how are your competitors positioning new launches?

You’ll be able to answer those questions with the help of Passport Innovation. We’re going to demonstrate four use cases, so you can see the power of two core features: our New Products Database—a platform that exclusively monitors NPD launches in the online marketplace—and Megatrends Quantification Model.

This quick guide focuses on the pet food category to show you how Passport Innovation supports a product roadmap. But our database captures 50+ categories across the packaged food, drinks, health, beauty and home care sectors, so you can gain similar insights for your industry. Here’s an overview of coverage.