“Some retailers are really good about giving you E-Commerce data and other ones aren't, Euromonitor really helps us to fill in the gaps. Ultimately, it just comes down to their quality and consistency.”
Health and Beauty
Navigate evolving beauty, wellness and personal care markets with data‑backed clarity—so you can make sharper growth decisions.
Contact usOur insights are more than skin-deep
Looking for an objective, independent view of the health and beauty industry and its growth potential? Our comprehensive research will help you understand industry trends and the competitive landscape - from allergy care to make-up and weight-loss supplements.
We shed light on successful product innovations and evolving consumer preferences, including premium and women's health products. We are here to help you unlock opportunities and make decisions with confidence.
Spot shifting consumer needs
Spot where consumer needs are shifting across health and beauty products—including hygiene, tissue, eyewear and consumer health—so you can invest in the right beauty industry categories at the right time.
See what’s winning in beauty
Understand which beauty and personal care brands, ingredients or claims are winning across the luxury beauty products market so you can direct spend more confidently.
Validate ideas with evidence
Validate your ideas early with evidence on what's driving demand in the wider health and wellness market, from women's health products to beauty products trends.
“As always, the insights you bring are thought and action provoking and I deeply appreciate the value Euromonitor International brings to us as a long-time partner.”
"Euromonitor's Passport is one of the first sources of data that I go to, to look for consumer trends, particularly at scale in different countries, to give me some insights around what I'm trying to design in new products, or for work on new developments."
"We’ve been working with Euromonitor International for years as a commissioner of custom research projects. A very beneficial business partnership has developed over time which we highly value. We’ve found Euromonitor to be flexible and creative – all attributes which are helping us look at markets in new ways."
Trusted by
Category intelligence that drives better decisions
We analyse 15 beauty and personal care categories with detailed sub‑category breakdowns across global markets.
- Up to 20 years of comparable data
- Retail volume and value sales
- Premium vs mass segmentation
- Market sizes for dermocosmetics
- Sales by retail channel including direct selling
Use our insight‑driven analysis to understand the forces shaping growth across beauty and personal care.
- Country‑level category reports
- Global company profiles
- Videos, podcasts and webinars offering deeper context
- Visual dashboards to identify patterns and shifts
- Price tracker to monitor pricing movements and competitive dynamics
Our analytics and insights support a wide range of functions, creating a consistent base for strategic decision‑making.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We analyse seven consumer health categories with detailed sub‑category breakdowns across global markets.
- Herbal vs non-herbal supplements
- Paediatric consumer health breakdowns
- Multivitamins by positioning
Use our insight‑driven analysis to understand the forces shaping growth across consumer health.
- Latest category dynamics, product activity and emerging growth segments
- Videos, podcasts and webinars offering deeper commentary
- Visual dashboards to identify patterns
- Price tracker to monitor shifits and competitive moves
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We analyse contact lenses, lens solutions and spectacles with detailed sub‑category breakdowns.
- Contact lenses by silicone hydrogel vs hydrogel
- Contact lenses by spherical, toric and multifocal
- Population breakdowns for presbyopia, myopia and hyperopia
Use our insight‑driven analysis to understand the forces shaping growth across eyewear.
- Country reports
- Global company profiles
- Latest trends, new product activity and emerging growth segments
Our analytics and insights support a wide range of functions, creating a consistent base for strategic decision‑making.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We analyse three categories across retail and away‑from‑home tissue and hygiene, with detailed sub‑category breakdowns.
- Company and brand data
- Historic data and forecasts
- Annual and quarterly updates
- Up to 20 years of comparable data
- Retail and AFH volume and value sales
Use our insight‑driven analysis to understand the forces shaping growth across tissue and hygiene.
- Global and regional briefings
- Country reports
- Global company profiles
- Price tracker
Our analytics and insights support a wide range of functions, creating a consistent base for strategic decision‑making.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
Solutions to help you understand industry trends and drivers
We partner with you to provide the right subscription database, custom research or report to support your decisions.
Subscription
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Custom Research
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Report Store
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
Our health and beauty research answers your biggest questions:
- Where are consumer needs shifting across beauty, wellness and personal care?
- Which brands, ingredients and claims are winning—and why?
- How is value being redefined across premium and mass products?
- What’s driving demand in women’s health, hygiene and wider wellness?
- How do we validate new ideas with evidence, not guesswork?
What can you expect:
- An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps
Explore our health and beauty insights
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Lessons From Past Global Crises for the Iran War
As the Iran war brings economic disruption to global consumer markets, Euromonitor looks back at previous crises – the 2008 global financial crisis, the COVID-19 pandemic and the war in Ukraine to understand how each of these crises changed consumer markets.
Beauty Offers Health Supplement Companies a Route to Faster Growth
As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
World of Wipes
This event explores the latest innovations shaping wipes, providing attendees with actionable insights and technologies to improve their products and processes.
World Perfumery Congress 2026
The World Perfumery Congress invites the global fragrance community to transcend boundaries—geographical, cultural, and creative.
Makeup in Paris
A leading B2B beauty event that brings together global cosmetics professionals for two days of innovation, networking and inspiration.
Validated claims drive trust and brand growth: Euromonitor International
Validated marketing claims are becoming essential for brands seeking credibility, according to market intelligence company, Euromonitor International. As consumers face an increasingly crowded advertising landscape, evidence-backed claims are emerging as a critical tool to cut through noise, build trust and unlock growth opportunities.
Beauty market remains resilient despite the war, posting 2% growth as fragrance demand holds
Despite the challenges facing major consumer markets, the beauty and personal care market remains resilient as the market is expected to grow around 2% in 2026, close to pre-war forecasts.
Online sales to reach over 30% of skin care purchases in 2026 as digital beauty accelerates
Nearly 40% of global skin care sales are expected to take place online by 2030, as digital-first strategies and AI-driven discovery reshape beauty buying behaviour.
Why The Middle East Matters Now for Beauty Brands
The Middle East beauty and personal care industry continues to be lucrative, with opportunities emerging as consumers seek to enhance their natural beauty as part of their self-expression, identity, culture, and wellness routines while using international, regional, and local brands. As consumers become more vocal about their preferences and are willing to invest in products and services that enhance their beauty, health, and wellness, businesses that cater to fulfilling these consumers’ demands stand to benefit.
Opportunities in Beauty and Personal Care in Asia Pacific
Discover the evolving landscape of beauty and personal care in Asia Pacific in our latest video. Skin health, repairing ingredients and efficacy are key concerns for consumers, with dermocosmetics thriving in China.
Empowering Women’s Health: Focus on Ethics and Efficacy
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Next Asian Wave: Strategies influencing global markets
Join our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
2025 Asia Pacific Outlook: Consumer Health trends & opportunities
This webinar will unpack the forces shaping the future of the Consumer Health industry in Asia Pacific, from shifting consumer priorities to innovation in product positioning and distribution.
Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa
Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success.
Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Glass Skin & Global Wins: The Rise of K-Beauty
K-Beauty (Korean-Beauty) is entering a powerful second wave – defined by innovation, global reach and strategic agility.
Rise of Chinese brands in Southeast Asia
The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.
FMCG Outlook and Opportunities: 2025 Edition
Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.