Competitive Landscape
Tesco Retains Lead as Expansion Stalls Due to Restrictions on New Outlets
The competitive landscape within hypermarkets in Hungary remains highly concentrated, with Tesco-Globál Áruházak Zrt holding a commanding 48% value share in 2025, followed by Auchan Magyarország Kft at 27% and Spar Magyarország Kereskedelmi Kft at 25%. Over the period from 2020 to 2025, the channel has maintained this concentrated structure, with only marginal fluctuations in company shares among the top three players.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Hungary?
- Which are the leading retailers in Hypermarkets in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Hungary - Category analysis
Key Data Insights
Hypermarkets Summary
Tesco Trials Smaller Formats to Counter Discounter Threat
Private Label Competition Grows
Discounters Set to Outpace Hypermarkets as Margin Caps Limit Expansion
Tesco Retains Lead as Expansion Stalls Due to Restrictions on New Outlets
Retail in Hungary - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Platforms Outpace Traditional Formats
Lidl and Penny Attract Value-Seeking Shoppers with Loyalty and Assortment
Temu and Shein Reshape Price Expectations with Direct Supply Chains
E-Commerce and Discounters to Capture Demand for Value and Variety
Price Controls and Income Trends Reshape Competitive Strategies and Demand
Temu and Shein Intensify Pressure on Local Retailers’ Margins
Lidl 4 Keréken and Screvo Drive Innovation and Outreach
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Christmas
Back-to-school
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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