Competitive Landscape
Kmart Consolidates Lead as Target Integration Reshapes Competitive Dynamics
Hypermarkets in Australia are highly concentrated, with Wesfarmers Ltd holding a commanding 73% share of sales in 2025, while Woolworths Group Ltd accounts for 26%. Over the review period, the channel has become more concentrated, following the merger of Target into Kmart Group.
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Overview:
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hypermarkets in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hypermarkets in Australia?
- Which are the leading retailers in Hypermarkets in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Hypermarkets in Australia - Category analysis
Key Data Insights
Mixed Performance for Hypermarkets Results in Sluggish Value Growth
Mixed Performance for Hypermarkets Results in Sluggish Value Growth
Hypermarkets Employ Digitalisation to Redefine Retail Convenience
Private Label Evolution Is Used to Drive Shopper Loyalty
Kmart Leverages Value Strategies as Digital Tools Reshape Shopper Loyalty
Kmart Consolidates Lead as Target Integration Reshapes Competitive Dynamics
Retail in Australia - Industry Overview
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Informal Retail
Opening Hours for Physical Retail
Seasonality
End of year/Christmas shopping
Back-to-school
Country Reports Disclaimer
Hypermarkets
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hypermarkets research and analysis database.
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