The market is dominated by domestic suppliers, as imports account for 11.0% of total market size in 2024. Households drive market demand, with household spending representing 81.1% of total demand in 2024. Indonesia has the sixth largest market size for household cleaning and personal care products regionally, with demand reaching USD10.1 billion in 2024. Unilever Indonesia Tbk PT is the largest company in Indonesia, generating 33.5% of the industry’s total production value in 2024. The industry is fragmented, with the top five companies generating 40.2% of total production value in 2024. The total number of companies decreases in 2024, to 2,690 units. The costs of the industry increase by 4.4% in 2024, largely driven by rising B2B costs. The industry’s profitability increases and stands at 35.1% of production value in 2024, the fourth highest regionally. The industry’s exports share increases in 2024 to 18.3% of total production output. With production value of USD9.9 billion, Indonesia accounts for 5.5% of the Asia Pacific total in 2024.
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Overview:
This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Indonesia: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Indonesia: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
The Chemical Products in Indonesia report includes:
- Five year forecasts on industry’s historic trends and growth
- Insights on key factors shaping industry’s historic and future performance
- Historic data on industry’s turnover, market size, imports and exports
- Detailed overview of industry’s supply and demand structure
- Analysis of competitive landscape changes within the industry
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- Is industry’s competitive landscape concentrated or fragmented?
Household Cleaning and Personal Care Products in Indonesia: ISIC 2424
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MARKET OVERVIEW
Chemical Products
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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