Competitive Landscape
Yeti Expands Even as Private Label Extends Its Share
Homewares in the US remains highly fragmented, with no single branded manufacturer holding more than a 6% value share in 2025 and the top five brands together accounting for a relatively modest proportion of retail value, at 14%. Despite seeing only a slow shift, the category has become more concentrated over the past five years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Homewares industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Homewares in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Homewares in USA?
- Which are the leading brands in Homewares in USA?
- How are products distributed in Homewares in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Homewares?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Homewares?
- Where is future growth expected to be most dynamic?
Homewares in the US - Category analysis
Key Data Insights
Homewares Summary
Rebound to Growth as Consumer Expenditure Rises and Inflation Moderates
Kitchen Leads Sales, with Consumer Interest in Wellness and Sustainability Rising
Our Place and Stanley Drive Online Discovery and Digital-First Sales
Digital-First Retailers Will Integrate Visualisation Tools to Capture Omnichannel Demand
Sustainability Scrutiny to Drive Investment in Certifications and Transparency
Modular and Space-Efficient Designs Attract Urban Households Seeking Versatility
Yeti Expands Even as Private Label Extends Its Share
Grocery Retailers Maintains Lead but Digital Rivals Erode Share
Digitally Native Brands Drive Omnichannel Collaborations and Innovation
Evolving Drivers of Product Development
Standout Additions to the Premium Homewares Offer
Strategic Shifts and Competitive Realignments
Home and Garden in the US - Industry Overview
2025 Developments
Key Data Insights
Home Depot and Lowe’S Adapt as Shoppers Seek Essentials and Selective Upgrades
Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces
Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates
Retailers to Refine Value Messaging as Shoppers Split Spending Priorities
Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers
Private Label Gains Share as Price Pressures Reshape Choices
Tempur Sealy and Home Improvement Leaders Drive Consolidation
Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand
Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment
Ai-Driven Tools and Collaborations Reshape Retail Innovation
Catalysts for New Product Development
Pioneering Launches across Home and Garden Categories
Shifting Competitive Dynamics and Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Homewares
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Homewares research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!