No claim, no gain: Winning your category with irrefutable data
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
Santiago
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Felipe is a Senior Research Analyst at Euromonitor International with a focus on home and technology in Latin America. Based in Santiago, he has more than 10 years of experience in researching fmcg and B2B industries.
Felipe produces content and analyses regarding the most relevant trends in Latin America and is responsible for Euromonitor’s relationship with some of the region’s most important players. He has a deep understanding of corporate activity and the current state of each industry. Felipe advises clients across a range of industries on the impact of local and global trends and has a special interest in the effects of the pandemic in Latin America, developing markets, and new product development.
Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
For a category that many had written off as a fad, foldable phones are enjoying an unexpected renaissance. Samsung, Xiaomi and Apple have all converged on a new design philosophy in 2026, and the result is the first wave of foldables that genuinely feel like products rather than prototypes.