Competitive Landscape
Leading Companies Reinforce Distinct Positions through Brand Presence
The dog food market in Ireland remained moderately concentrated, dominated by a few key players with substantial shares. Mars Foods Ireland Ltd held a leading share of 30% in 2025, followed by Hill’s Pet Nutrition Inc with 9%, and Nestlé Purina PetCare Ireland Ltd at 8%.
Assisi Pet Care Acquisition and Health-Led Innovation Reshape Competition
A significant corporate development impacting dog food in Ireland is the August 2025 acquisition of Burns Pet Nutrition Ltd by Assisi Pet Care Group Limited, marking Assisi’s first major transaction following investment by wind point partners. Burns Pet Nutrition, founded by veterinary surgeon John Burns MBE, is renowned for health-focused dry and wet dog food formulations originally developed to address veterinary concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Ireland?
- Which are the leading brands in Dog Food in Ireland?
- How are products distributed in Dog Food in Ireland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Ireland - Category analysis
Key Data Insights
Dog Food Summary
Premium Brands and Pet Humanisation Drive Value Growth Despite Pricing Pressures
Wet Dog Food and Treats Lead Growth as Functional Formulations Drive Differentiation
Fresh Formats Gain Ground Driven by Ingredient Transparency and Direct Selling Models
Premiumisation and Pet Humanisation to Sustain Steady Growth
Private Label Formulations to Strengthen as a Credible Premium Alternative
Market Polarisation to Squeeze Mid-Priced Dog Food in Ireland
Leading Companies Reinforce Distinct Positions through Brand Presence
Assisi Pet Care Acquisition and Health-Led Innovation Reshape Competition
Retail E-Commerce and Discounters Reshape Purchasing Patterns Amid Supermarket Decline
Pet Care in Ireland - Industry Overview
2026 Developments
Key Data Insights
Rising Incomes and Health-Focused Spending Underpin Pet Care Growth
Pet Health and Wellness Drives Incremental Innovation and Premium Spending
Retail E-Commerce Growth Transforms Retail Access and Brand Strategies
Pet Humanisation to Support Consumer Spending Amid Resilient Pet Care Market
Health and Wellness to Concentrate Future Premiumisation Growth
Retail E-Commerce and Omnichannel Investment to Become Essential for Competitiveness
Mars and Purina Strengthen Leadership Amid Gradual Market Share Shifts
Retail E-Commerce Growth Reshapes Pet Care Retail Landscape
Emerging Retail Launches Drive Convenience and Premiumisation
Hill’S Activbiome+ Advances Health-Led Pet Care Innovation
Ydolo’S Premium Wet Food Launch Boosts Selective Premiumisation
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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