Competitive Landscape
Mayora Indah Tbk Pt and Ceres Pt Sustain Lead as Innovation and Brand Strength Drive Loyalty
Chocolate confectionery in Indonesia remains highly concentrated in 2026. Over the period from 2021 to 2026, Ceres PT's share declines from 36% in 2021 to 32% in 2026, while Mayora Indah Tbk PT's increases its lead from 30% to 33%.
Cadbury Dairy Milk Bubbly Debut Signals Shift in Chocolate Innovation
In terms of innovation, Cadbury Dairy Milk Bubbly (Mondelez Indonesia PT) was introduced to Indonesia in late 2025, distinguished by its aerated texture and premium positioning. Supported by heavy social media promotion and in-store activation, this launch generates consumer curiosity and trial, targeting those seeking novelty and a softer, lighter chocolate experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Indonesia?
- Which are the leading brands in Chocolate Confectionery in Indonesia?
- How are products distributed in Chocolate Confectionery in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Indonesia - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Affordable Indulgence Drives Growth, Sustaining Sustain Demand and Frequency
Countlines and Other Chocolate Confectionery Lead as Affordable, Impulse-Driven Choices
Brands Leverage Emotional Marketing to Deepen Brand Loyalty
Convenience Stores to Expand Reach as Smaller Packs Drive Frequency
Health-Focused Launches to Reshape Consumer Expectations and Brand Value
Premiumisation and Emotional Marketing to Drive Growth
Mayora Indah Tbk Pt and Ceres Pt Sustain Lead as Innovation and Brand Strength Drive Loyalty
Cadbury Dairy Milk Bubbly Debut Signals Shift in Chocolate Innovation
Convenience Retailers Build Loyalty through Impulse-Driven Access
Retail E-Commerce Expands Reach but Remains a Supporting Channel
Delfi and Silverqueen Shape Demand through Affordable Indulgence and Emotional Engagement
Cadbury and Delfi Leverage Flavour and Texture Innovation to Drive Excitement
Snacks in Indonesia - Industry Overview
2026 Developments
Key Data Insights
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico’S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
Glico Wings Shapes Innovation through Affordability and Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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